5 service-based businesses that really benefit from local SEO
Does your utility company serve a specific local geographic area? If so, your success depends largely on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, read on to discover five fields where this strategy can really pay off for great business rewards.
Looking for more local SEO strategies for your business? Read our article: 13 strategies to optimize your website for local SEO
1. Medical and dental clinics love local SEO
You can see a big jump in search engine rankings by targeting local keywords around health or wellness.
Think about what you’re looking for when you need a new emergency doctor or dentist – you’ll probably be looking for more “family doctor” or “emergency dentist” in your city.
However, you should also target long-tail keywords on your website, such as “medical office open on Saturdays in Vancouver” to reach more potential clients.
2. The hyper-directed hospitality business
Do you have a restaurant, bar or hotel? Local SEO is a must. People often use the “near me” message suggested by Google that appears in the search bar, so make sure your site’s content is targeted to your location whenever possible.
Also, many people will see reviews on sites like Yelp before they click on your website, more than any other type of business. Keep your business information on these sites up to date and respond quickly to complaints.
3. Home Services (I need help NOW)
A local SEO campaign works well for problem solvers.
It is common for those looking for a plumber or locksmith to call the first list that appears on Google, but it is not as simple as creating a website with their contact information.
To stay in front of customers, you need to focus on adding original content, optimizing your site, and targeting long-tail keywords. Going with a paid SEM campaign is also a must for these types of businesses.
4. Neighborhood Specific SEO for Realtors
Real estate is a very competitive category, especially with so many large companies as well as platforms like Zillow.
You’re likely to get a lot of traffic from long-tail keyword searches, so in addition to “Toronto home for sale,” it includes “Toronto downtown waterfront condo for sale.”
Do your keyword research and write about what families with young children should look for when buying a dog-friendly home or neighborhoods, whatever resonates with your audience.
Another highly competitive category! The good news is that potential customers are generally looking for very specific information.
Therefore, your local SEO strategy can be built around long-tail keywords. For example, instead of “Calgary attorney,” choose “Southeast Calgary Trust and Probate Attorney” to convert searches to leads.
Get local and long-tail keywords
This is by no means an exhaustive list of companies that can benefit from local SEO, but it does give you a good idea of where it can really make a difference.
Focus on building your local SEO strategy and using long tail keywords and the traffic will follow!