How to write and publish your first ebook

Writing your first ebook can seem overwhelming. It probably even seems almost impossible. But the truth is that you have a book in you. You have an e-book that can be used not only to promote your business, but also as another source of income that can be transformed into many more sources of income if you think about it and plan.

Come with an idea

The first business e-book you write can be a good way to express your core values ​​as a business owner or as a way to teach someone something. For example, if you have a thriving business, you can tell the story of how you did it and through that story share tips for them to do the same. =

Write an outline

Every ebook (and every article or blog too) should start with an outline. You don’t have to worry about your form for this scheme. You are using it to put your thoughts together and in order. Keep it simple by writing a working title, then the points you want to discuss that will become chapters, then write a synopsis of what you want to say in each chapter, then describe each chapter.

Stop worrying about mistakes

When you first sit down to write your opening lines (and indeed the entire first draft of your book), the best thing to do is not think about whether or not you are making mistakes. Write how you speak. Don’t try to be someone else. The editing process will be there to fix any issues.

Get started with a Blog

One way to write an e-book is to blog the book first. You can then put it together with the help of an editor, adding transitions and other information as needed to complete the job.

Set of small goals

One page a day can be too much. Instead, you may want to set a time limit for each write period that you configure. You want to set small goals that are achievable, but not so small that you don’t see progress in your dream of finishing a book.

Get a professional deck designed

Don’t skimp on the cover. Hire someone who has a good portfolio of covers that you like. Make sure the cover you have designed is good for print or digital.

Publish to Kindle

You don’t need a traditional editor to make it happen these days. A lot of people start desktop publishing today and if you have an audience, a publisher won’t shut down if you get a large audience. They will come to you. Kindle today allows you to easily publish and also allows you to offer on-demand hard copies that you definitely want to get.

Effective and strategic networks

Networking is an excellent tool and resource for connecting, moving forward, and achieving business and career goals. For organizations and individuals to take advantage of it productively, they must be effective and strategic in their methods. Especially if there is a particular goal in mind to achieve.

Take, for example, someone looking to purchase a particular item of clothing. Once this person has decided what they want to buy, they must decide where to use the item. Whether the item needs to be formal or informal, this can determine where they shop. Also, if they are on a budget, this becomes a factor as to which retailer they select. Last but not least, depending on when they need the item, they can choose to go to a store or order online.

The same goes for networks. Once an organization or individual decides on its goals, the next step is to create a plan to execute those goals. It is important to identify the general purpose of networking. Next, it is imperative to identify the key players who can help in the process. When it comes to formal networking, it is a good idea to choose associations, groups or meetings that further your vision of networking. So it is essential to build relationships and grow those contacts. Networking (or networks) can lead to more presentations, leads, referrals, and productive business exchanges.

Hopefully, these tips can provide an overview of how to properly and professionally network. Creating a plan or outline to identify goals and methods leads to success.

Why are organic social media fans important to MLM success?

MLM success is fun and profitable, but there is a dark side that has led people to do unethical marketing. It’s fun to watch social accounts rise in popularity, however it can be done the wrong way. Organic social growth is the only way to go. Most social media sites look for black tactics that allow accounts to grow at a rapid rate and many of the followers do not exist. They can cause problems for your account, especially when you are sharing content.

Your MLM success is based on attracting and retaining potential customers and turning them into teammates. If social networking sites discover you using unethical means to create your account, they will likely warn you before closing your account. That’s not the worst, most search engines especially Google are keeping an eye on you too and will punish your content or website for bad social growth. Social media traffic now weighs heavily on search engines. This means that your social media content is ranked higher in search engines than ever.

Building Organic Social Media Fans for MLM Success

You need to have organic followers to earn search engine rankings now. This is the only acceptable method of staying “clean” with Google. You should never pay for followers. It’s hard enough to separate the fake fans from the real ones. However, the real ones will interact with you from time to time. In some cases, most of the time they do love your content and you respond to them.

To build future MLM success, you know you need to be responsive, create lovable content, and be available in the online and offline world. Your content will come in different styles and flavors because no two prospects are the same on your journey. The content should touch your pains and your stage of travel. Once you have your campaign outline, you can develop short and long-form content to help you achieve results. Be open to game changers, sometimes you may need to throw a curve ball instead of a straight. You can include a webinar or workbook to make things more attractive or simple.

Interacting with your fans is great for spreading your messages over the Internet. They already like some of your stuff, so why not give them something for free? This can help you get new sources of traffic and fans.

How to drive traffic to your AdSense website

AdSense has been one of the best and lucrative programs online that can earn publishers and website owners substantial sums of money if used in the right way. Many people, especially blog developers and website owners, have heard the good news about Google AdSense, so applying good strategies to maximize profits on AdSense sites are the most important and necessary ingredients to implement. . In addition to implementing the proper techniques to increase profits, publishers also strictly adhere to Google AdSense policies to prevent Google from banning their accounts.

Google Ads have been one of the highest and most profitable cost-per-click programs that publishers love the most, compared to other CPC programs. Google has another service called AdWords that advertisers use for their keywords to advertise their products. When it comes to AdWords, publishers are also looking for high paying rich content keywords and are very specific when choosing their article titles to focus on those profitable keywords. Advertisers give Google their ads and Google intends to provide publishers with these ads on their websites so that when visitors click on an ad on publishers’ sites, publishers get paid for their service on based on a certain percentage that Google decides to reward. AdSense really makes website owners make huge sums of money if they use the right method to drive massive traffic to their AdSense sites. In accordance with Google AdSense policies, sources of PPC traffic to any site served with AdSense ads are strictly prohibited. In the event that a publisher knowingly or unknowingly violates these policies outlined by Google, your website will no longer receive Google ads and may definitely be excluded from the AdSense program.

However, there are free ways to get the most organic traffic to an AdSense site and make a lot of money. Here are some of the few that I will describe:

* Social networking sites: Social networks like Facebook and Twitter are very good sources to generate a lot of traffic on an AdSense site. Twitter has seriously been one of the most popular social media sites that has exploded in the social media market in recent times and is one of the most trafficked sites on the internet today. You can register an account on Twitter and use it to your advantage.

* Social bookmarking: here, you sign up with onlywire to start your social bookmarking. There are many social bookmarking sites that you must register. After that, you go back to the onlywire page, enter the username and password you used to register each site, and click the Save button. Now follow the instructions on the site and move the icon up on your toolbar. You are ready to start dialing on social media and reach a large audience.

* Blog: Promoting a blog is much easier and faster than a website because blogs are interactive and animated. Do this on a site called http://www.pingomatic.com that will ping multiple blog directories at once to generate massive traffic. The lists are endless and I’ll talk more about AdSense traffic in my next post.

A Proven 5-Step Scheme for Creating Gangbuster Content

Reader Mark B asks:


“Do you have a structure that you always follow when you write? If so, would you mind sharing it?”

Yes, I actually have a “structure”, my young copywriter Padawan.

And this is the best part:

It’s so simple that you can start using the same structure today and start making sales.

Also, it has nothing to do with being an amazing writer or anything like that.

So let’s see how you can use the same structure that I use so that you can create great content designed to sell your products.

Quick note:

You can use the same structure for your emails, blog posts, or social media posts.

Well, I mean simplicity.

I always try to keep things as simple as possible. Both for me and for the clients I advise. So even though I have a structure, I always follow when I write, it is not very sexy and it is definitely not very “advanced”. But it works, and that’s all I focus on.

I will first show you the general structure and then explain it in a little more detail.

However, it is more of a rough outline than a real structure.

But this is the exact scheme I * always * start with before writing something:

===

1) History

2) Hook

3) CTA

4) Subject line

5) monkey

===

I told you, it’s not very sexy.

And it definitely won’t produce Facebook likes.

But it works.

So here is the gist:

First, think about the story you want to tell. It can be anything from a time you ran a half marathon with no practice … or something about a book you read … or it could be an episode of Friends … (by the way, all three examples are stories that I have used myself) … the point is, it doesn’t really matter. You just have to think of funny stories that happened to you and then write some words that help you remember what happened.

Second, think about how you can tie that particular story to whatever it is you’re selling. For example, a couple of weeks ago, I wrote an email about Jean-Claude Van Damme. I then related that story on how you don’t have to be * great * to write high converting emails. However, it must be world-class to help your clients transform their lives. Again, note that it is all about keeping things simple. I tell a story about JCVD ​​and relate its accomplishments to the product I sell.

Third, write whatever CTA you want to focus on. For example, book a strategy session, download something, buy your product, etc.

Fourth, brainstorm 1-3 ideas for subject lines so you can get started (once I’m done writing my email, I go back to the subject line and give it a final polish).

Fifth and final step: Now, you are ready to start writing your post.

That’s.

Not particularly sexy, that’s for sure.

But this simple outline makes it * very * simple for you to write something that 1) People will love to read, and 2) No sounding spammy or salesy, even if you’re selling something.

Structured Settlement Frequently Asked Questions

There are some frequently asked questions about structured settlements that many people have. Here are some of the most common ones to help you point in the right direction. However, keep in mind that there may be guidelines that apply that are very specific to a given situation.

Should I sell my structured settlement?

Some people are very happy to receive a monthly, quarterly, or yearly payment. It is enough for them to do what they want with the funds. Others, however, have large amounts of debt, medical bills, need a home or vehicle, or want to buy a business. Therefore, the settlement may be worth selling. You have to look at your own needs. The options you have will also depend on the laws that apply in the state where you live.

Is it legal to sell a structured settlement?

As long as there are no stipulations in the agreement that you will not be able to sell it, accepting it is legal. However, you want to take the time to read all the details of any proposed offer on the table. You are not required to accept any of them. You want to decide who can offer you the best deal if you are going to sell it.

How much do I have to pay to sell my structured settlement?

You should never have to put up money up front to sell your structured deal. If you agree to sell it, the processing fees, legal entities, and more must be fully disclosed. They will also be deducted from the settlement amount you get.

Do I have to pay taxes on structured settlement payments?

Taxes are a part of life and apply to all income a household receives. You will have to pay taxes on the settlement amount you receive in a given tax year. It’s a good idea to find out how that will affect your tax situation. Since taxes are not deducted, you may owe money to the IRS when you file. You may want to have a savings account to deposit a portion of your settlement each month for these purposes.

Increase the reach of online video marketing through social media

Online video marketing is increasingly the option chosen by companies to establish their online presence. One of the most effective video marketing strategies is the use of social media to broaden and diversify your audience reach. There are many ways to create a social media presence, but statistics show that using videos is the most popular way. There is no question about the popularity of the video by now, as its popularity claim is fully supported by impressive statistics.

Another important thing to remember about videos is that they can work well with various forms of social media. For example, a YouTube video that the viewer likes can be shared with other Facebook accounts, blogs, and other social networking sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to share

If you have a fun, exciting and informative video, viewers will not only “like” or click the thumb sign, but will share it with other people so they can talk about it later. It is a natural tendency to share something that makes one excited, sad, happy or inspired. The same will happen to those who were affected by the shared video because it only takes one click to share.

Even news videos now have links to share with various social media platforms. Viewers often want to share videos with controversial topics. Eventually, if more share recipients like the video, it will go viral. Videos are not only easy to share, they are the kind of content that people would like to share. Videos are generally easier to understand than text.

2. Billions of potential video viewers

You can’t share if there’s no one to share with, right? But there are hundreds of millions of users on the major social media sites. Facebook alone has over a billion users. In 2013, eMarketer forecasts that social media users will reach 1.43 billion, an increase of 19.2% over 2012.

Targeting social media users is like targeting a captive audience for your videos. That is why it is one of the most considered video marketing tactics to promote brand awareness.

3. Expanded accessibility

TV commercials play only based on the amount of airtime you purchased. It is not something that is available if you want to see it. For example, a friend can only tell you about an awesome TV commercial. You have to watch TV and wait for it to show. On the other hand, online videos are continuously available unless you delete them.

For example, Justin Bieber’s music video “Baby” with more than 756.4 million views has been continuously available on YouTube since April 25, 2010. Until now, there are still viewers without the need to buy more airtime. The same goes for the popular Volkswagen ad with over 53 million views and counting. If Justin Beiber’s video was shown only on a music site like MTV, it would have been pulled after a few months to make way for newer releases. It could not have been viewed at least 756.4 million times.

If you are not using online video marketing strategies to establish your social media presence, you could be limiting the scope of your online marketing efforts.

Magento Business Intelligence: What’s New for Merchants?

If you have an e-commerce store, you must know about the Magento platform and its great popularity due to its rich functionalities and customization options. This open source software is used by more than 250,000 online retailers and that includes some big brands like Samsung, Ford and Nike. Although it can offer a rich library of features and functions, Magento development offers very limited reporting and analysis capabilities.

Modern online merchants and store owners require more than transaction logs and traffic data to remain competitive in the marketplace. In simple words, they need business intelligence. There are traders who are frustrated and unwilling to go through the complex process of studying their customers’ behavior and formulating strategies based on the reports.

How did Magento help merchants with the benefits of Magento Analytics?

In 2016, to help merchants gain insight into their customers and across their organizations, Magento acquired RJMetrics which provides big data analytics to companies of various sizes. This was called Magento Analytics. This advanced cloud-based analytics solution was integrated with the Magento development platform, so merchants could better understand their customers and sell their products smarter while increasing their ROI. Magento Analytics is a business intelligence solution, which means that it collects data from various sources and offers an intuitive interface that merchants can use to discover new insights.

Magento Analytics changes its name to Magento Business Intelligence

But today, Magento Analytics has been rebranded as Magento Business Intelligence and reflects the power and depth of software and offers a holistic view of the customer journey from various data sources. It allows merchants to collect data from multiple sources such as MySQL, Salesforce to Facebook Ads in a single accessible source throughout their organization. This has helped merchants gather information faster and more accurately, save valuable time, and spend more time applying knowledge.

Magento BI is suitable for both technical and business users and its cloud-based delivery model seamlessly solves any complex enterprise data infrastructure needs. In case traders need additional help working and understanding the data, it also offers additional professional services.

Magento BI Pro

There are two main products: Magento BI Pro, which is ideal for experienced traders who are involved in advanced cross-source analysis.

  • Unlimited data source beyond Google Analytics
  • Customize the basic offer
  • Provide data warehouse manager access to customize infrastructure and gain data visibility
  • Get additional support through customer success or professional service team offerings.

Magento BI Essentials

Magento BI Essentials also offers access to five dashboards that include around 75 reports at a cost-effective rate. These are all best-in-class reviews.

  • Understand your store’s daily performance in terms of revenue, top customers, and AOV
  • Drill down into performance categories and customer segments
  • Easily collaborate with the team around data and share metrics with key stakeholders
  • Get an overview of repeat revenue and customer loyalty.
4 tips for the best content marketing strategy

There are a variety of methods to improve the ranking of your page and one of the most important elements is the content. In fact, Google pays a lot of attention to content when deciding a website’s ranking. Authenticity, relevance and accuracy are very important. This is why many websites have started to adopt the well-designed copywriting policy as an active method of improving their ranking and maximizing reach. Most companies guarantee the regular flow of quality articles, such as blogs and articles. However, companies are not interested in reviewing the exact impact of their blogs in a simplified way. This sounds a bit strange, as companies hire an entire content management team and make publishing content a standard practice. Taking one more small step to review your written assets can help you realize the impact of your content and make key decisions to modify or improve your content strategy. Let us know about the content review in detail:

Know your goals

There are multiple goals behind conceptualizing, writing, and publishing each written piece. The content audit will allow you to assess whether and to what extent you have achieved these goals. It helps you find the reviews that work best for you.

Positive return on investment

Good content creation takes reasonable time and effort. Therefore, it is very important to enjoy a positive ROI. Content auditing lets you know the topics and types that really bring you closer to your goals by yielding desirable results. After the audit, you will be able to determine which topics or titles are best for you and how best to present them. This way you can invest your resources (time, money and labor) in the creation that contributes proactively to your business.

Identify new types of content that do not help

Innovative formatting, text or pieces can give you a distinct position and a cutting edge over your competitors. But it also has its risks. Sometimes you just don’t accept the “new” type of literary assets, and despite all your honest efforts, readers of innovative content fail to produce any positive results. After the content audit, you will be able to understand the types of content that are continually being retrieved. By identifying such content, you can remove content from your website that is not of interest to readers. It also allows you to spend more time on content that really works.

Repeating magic

Producing content from scratch takes a toll on your creative team and can sometimes also affect your creativity due to potential fatigue during conceptualization. The content audit allows you to review your previous content and see if there is any previous content that has really worked in your favor. If there are, you can renew them in an attractive and informative way to “repeat the magic.” In addition, of course, it will help your team save the fatigue they feel during the conceptualization period.

Trademark Infringement Issues for Pay Per Click (PPC) Advertisers

Yahoo just announced that they will no longer allow PPC advertisers to advertise or bid on trademark terms.

Could this be a trend of things to come from the other major search players?

The new MSN adCenter (still in beta) states that you are not allowed to infringe on trademarks within its editorial guidelines (see policy below).

However, Google still takes a firm stance on allowing advertisers to bid on trademarked search terms as long as the trademarked term is not used in the advertiser’s ad text.

Numbers to consider

After click fraud, trademark infringement is the second biggest concern in pay-per-click (PPC) advertising. Of the total number of searches online, 20% are brand searches. That is, company-owned trademarks such as “Pontiac” account for 20% of all search traffic. While 1 in 5 searches for trademark terms may seem high, the majority of conversions do not originate from trademark terms. A study by comScore and Yahoo Search Marketing (Overture) found that most shoppers do not search by manufacturer or product name. Rather, buyers use broad search terms that do not include a manufacturer’s name. Broad search terms account for 70% of total searches and 60% of total conversions.

Search Engine Policy on PPC Trademark Offers

Yahoo on trademarks:

“On March 1, 2006, Yahoo! Search Marketing will change its editorial
guidelines on the use of keywords that contain trademarks.
Previously, we enabled competitive advertising by allowing advertisers to
to bid on third-party trademarks if those advertisers offered detailed information
comparative information about the products of the trademark owners or
services compared to competitive products and services
that were offered or promoted on the advertisers’ site.

To provide quality user experiences more easily when
users search for terms that are trademarks, Yahoo! Search Marketing
you have determined that we will no longer allow bidding on keywords
containing competitive trademarks “.

MSN AdCenter on Trademarks

“Microsoft requires that all advertisers agree that they will not bid on keywords, or use in the text of their ads, any words whose use would infringe the trademark of a third party or would be illegal or violate the rights of a third party.”

Google AdWords on Trademarks:

“Google takes reports of trademark infringement very seriously and, as a courtesy, we are pleased to investigate issues raised by trademark owners. Additionally, our Terms and Conditions with Advertisers prohibit intellectual property infringement by advertisers and make it clear that advertisers are responsible for the keywords they choose to generate ads and the text they choose to use in those ads. “

Solution or more problems

With all engines moving towards a TM standard, it would have many benefits for both advertisers and search engines. This standard would be good for marketers who would have to be more creative in creating their copy, creating a higher demand for qualified marketers, which would translate to higher fees. The search engines hosting the ads would maintain revenue levels, but online PR firms could lose as they would not be required to monitor their trademarked clients’ search engines. Lastly, the brand owner will remain protected and the user experience will not be affected.

Case study:

I am currently working with an AdWords client in a circumstance where their competitors are bidding on their trademarked search terms. Aside from the constant monitoring and reporting of trademark infringements used in the ads themselves, the ad spend to secure the top positions for your ads has skyrocketed from a starting price of $ 2.00 per click to $ 15.00 per click. $ 00 per click. Also, the monthly expense has increased from $ 1,200 to almost $ 30,000.

I have to go back to my client with an estimated budget of $ 500,000 for the remainder of this year to control space for his own trademark term. I’m reluctant to do that as it doesn’t make sense with Yahoo’s announcement of their new trademark policy. Given the level of aggression from competitors and the exorbitant cost now borne by my client, there is only one solution and that is to prevent all advertisers from bidding on the terms. In my opinion, it is simply not correct that a business owner has to spend more than $ 500,000 to buy his own brand term that has already cost him millions of dollars to build. This is more than $ 500,000 in revenue for Google, which is generated through a policy that goes beyond elementary business terms. Yahoo and MSN have recognized the injustice of this policy and have taken steps to change it.

If we are unable to address this policy on a case-by-case basis, I have no alternative but to advise my client that we cannot help them further and that their only option is to take legal action against Google.

Google also advises that you discuss the matter with individual advertisers, which in many cases is impossible with private registries and foreign companies. You could dramatically increase your high costs by having to send waivers to all violators. Many will ignore you.

The classic bait and switch doesn’t seem to apply to the internet. Many companies agree that their terms be bought to compare prices and resellers. The solution here is for those companies to grant Google permission to allow their resellers to buy the name. With the strength and sophistication of Google technology, how difficult can this be? I doubt it is more cumbersome than filtering the search results for China.

Your defense against trademark infringement

Website companies where the majority of their income is generated through online sales rely heavily on search engines to drive traffic to their website. To defend yourself against trademark infringement, you will need to conduct search audits at least once a month. You not only need to review organic search results, but also paid search results or contextual PPC ads. You should review the top 30 results of the search lists.

To get organic search engine results, you need to look at both the questionable result and the site that is displayed in the result. When examining a potential infringer’s site, don’t just look at the content visible on the site; Also check the code to discover hidden text, image alt tags, and keyword meta tags that may include your trademark names.

Then document your findings. For search engine results and PPC results, please use a “screenshot” of the page showing the trademark infringement. To flag violations that are visible on a website, save the entire page code as a .txt file.

What if you see a violation in the organic search results, but when you click the page, there is no violation? They may be using a cover page that includes your trademark. To verify this, you will need to view the search engine cached page in the archive. Be sure to save a copy of this code as well.

You will need to properly document your findings by dating the violation, as well as full contact information for the site owner. Use http://www.dnsstuff.com to get whois information for the site. Once you have all of this documented, you will need to submit your findings to the appropriate search engine.

You may also want to take the legal route, in which case you should keep a record of all your documentation to present to your legal advisor.

The best way to collect evidence is to hire a third party to collect evidence against the infringer of your trademark or copyrighted material. Recently, at Search Engine Strategies in New York City during February 2006, Deborah Wilcox, a partner at Baker & Hostetler LLP, who specializes in the areas of copyright and trademark law, said: “Use a third party to do impressions and audit search results. case goes to court, you will need hard evidence for the judge. “

Contact the search engines

You can also contact the search engines directly if you think an advertiser is infringing on your trademark. Contact information for the relevant search engine is listed below.

Google

Google Corporation.

Attn: Google AdWords, Trademark Complaints

2400 Bayshore Parkway

Mountain View, CA 94043

Yahoo! Search Marketing

Formerly: Overture Services, Inc.

Attn: Business & Legal Affairs – Trademarks

74 N. Pasadena Ave., 3rd floor

Pasadena, California 91103

Fax: 626685-5601

Microsoft Corporation

Attn: MSN Search Trademark Concerns

One Microsoft Way

Redmond, WA 98052

USA

Trademark infringement remedies

International Trademark Association

American Center for Patent and Trademark Law

Internet patents, copyrights, trademarks and legal issues

Trademarks on the Internet

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