Sales copy formula for websites

Sales copy formula for websites
Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This stands for Attention, Interest, Desire and Action.

Grab people’s attention with a catchy headline or product title.

You will see. You have to prevent the reader from simply scanning the content on their tracks, with a main title with subtitles that attract the attention of curiosity.

Examples of headlines are:
Find out why…. Who else wants…. How…, etc. For sales copy, it’s a good idea to test your copy using different headlines and subheads. A subhead is a line of copy that has the following importance for your sales letter or advertisement. They expand on what the headline and xxxx are about. Subtitles have a smaller font size and different colored text.

You can have up to 5 captions and this is known as stacking the deck. Another thing that can be added is a previous title. This is a line of copy that goes over the headline in a smaller font size and different colored text. This copy is like an introduction to your bold statement headline. Example: Warning: Don’t Read This Unless You’re ……..

Greetings:
Implementing this in your sales copy can be very effective. If you can, use the person’s name. An alternative is to address the letter to Dear Friend: or Dear Fishing Fan: as an example.

Opening paragraph:
The first paragraph is an important element. This is where the transition takes place by linking the attention-grabbing headline to the body of the copy. Follow along with 3 more paragraphs describing the solutions you are offering.

Narration:
Another important item for your copy. These can be based on personal experiences related to the product, a celebrity who has used the product, or a customer who is known to be using the product. For the example of a customer using the product, this can be built around a case study. You can create an engaging problem-solving story from the customer’s successful experience using the product.

bullet points:
Hear that you will develop readers’ interests by describing what your service or product does. Take a list of all the benefits of your offer and create bullet points around them. Vignettes can come in other forms, such as feature vignettes, curiosity vignettes, self-interest vignettes, and giveaway vignettes.

Testimonials:
This is where other customers who have used your product and speak highly of it give a glowing recommendation. Testimonials can be in text or video form.

Create an irresistible offer:
This is where it gives bonuses, limited availability on value, and also offers deep discounts.

Guarantee:
Offer a compelling extended money-back guarantee with no questions asked and no hassles.

Call to action:
Now is the time to tell and explain to the potential buyer the procedure to follow to buy and receive your product/service.

The PS:
This is where you remind them of your irresistible offer, great guarantee by thanking them for making a wise decision. You can also put another call to action here.

Sushmita Sen – Being a single mom is twice the work

“Being a single mother is not easy. It’s very romantic, but it’s not easy.”

Sushmita Sen (born November 19, 1975) is an actress, model, and winner of the 1994 Miss Universe pageant, making her the first Indian woman to win the crown. She defeated Aishwarya Rai to win her Miss India title in 1994. After completing her reign as Miss Universe, Sushmita Sen appeared in films in various languages ​​including Hindi, Tamil and Bengali. She started her career with the Hindi film Dastak and rose to stardom with the Tamil musical Ratchagan. She gained critical and commercial success for her roles in Sirf Tum, Biwi No 1, for which she won a Filmfare Award for Best Supporting Actress, Aakhen, Main hoon naa, Maine Pyaar Kyun Kiya?, Nayak: The real hero, Dulha Mil Gaya, No Problem, Filhall, Samay: When the time comes, Chingari, Zindaggi Rocks and Aag. He spends most of his school days at Force Silver School in Delhi, as these schools were mediums in Hindi, he could not speak English until the age of 16, later he not only mastered the English language but also got a bachelor’s degree in Journalism.

She defied Indian social tattoos as a single mother of two adopted daughters, Rene and Alisah, for whom she has won every legal battle to gain custody rights. For her social work she was honored at the 2013 Mother Teresa Awards. For her contribution to the field of Arts she was awarded the ‘Eternal Beauty and Actress of the Decade’ award at the 2016 Indian Leadership Conclave. During her career she has received several awards such as the Rajiv Gandhi Award, IIFA (International Indian Film Academy), 2 Filmfare Awards, 3 Star Screen Awards and 3 Zee Cine Awards. She was associated with the Shiksha Project of P & G (Procter and Gamble) which works in the development of children in need.

life lesson As stated, superheroes are real. They are called single mothers. Being a single parent can be a challenging task as it can add financial, mental and physical pressure, stress and fatigue. It can also be exhausting, lonely and you will be stigmatized. However, Sushmita Sen, a positive influencer, lives life by example by showing unconditional love and support to her children, being financially and mentally independent, making her children independent, taking care of herself and her children, making all the decisions parenting alone and creating a positive and pleasant environment. home environment thus demonstrating some wonderful benefits of being a single mother.

5 Essential Content Marketing Goals for Self-Published Authors

You know content marketing is important to building and growing your business as a self-published author, but how do you go about moving forward with a strategy that really works?

The key is to set clear, purposeful small goals that get you closer to your ultimate goal of selling more of your books. That’s the way to develop a winning strategy that allows you to build a thriving business.

Aspects of your marketing plan should focus on these five essential marketing goals for self-published authors.

Attract new readers to your marketing funnel.

One goal that every self-published author should have at the top of their list is to continually attract new potential readers.

Running a successful promotional campaign to sell your books relied on creating a system that attracts well-qualified leads and guides them right into your marketing funnel.

Content marketing is the perfect vehicle for each stage of the process.

  • The first step is to develop content that your ideal customer really wants to read. Through that content, you gently lead them to a landing page where you can capture their email with the promise of delivering more amazing content.
  • The next step is to deliver more interesting content on a regular basis. This helps deepen the relationship with your audience and lets them know you have their best interest at heart.
  • The final step is to use even more content to convert your potential customer into a buyer of your book. Once you have managed to convert a prospect into a loyal fan, the chances of them buying your previous and subsequent book publications increase exponentially and the conversion process becomes much easier.

It’s important to remember to never hard sell or try to pressure your reader into signing up for your list or buying your book.

Content marketing is all about giving your potential customer the right content and great information that they can use to decide whether or not what you have to offer is right for their needs.

Creating compelling content on an ongoing basis virtually guarantees that you’ll keep your marketing machine fueled and running, leading to more and more sales of your books.

Get the attention of search engines.

Every good writer knows that while creating content intended to wow their readers, the focus should never be on search engine optimization.

In the past, keyword stuffing and unnatural-sounding exact match phrases have worked well for pages to reach the top of search engine results.

Unfortunately, this led to many people being severely disappointed by monotonous content that didn’t really answer their questions in an entertaining, educational, and interesting way.

Today, the ultimate goal of search engines is to provide searchers with the best content possible, and they have made changes to ensure that is possible.

This means that when you create content for marketing purposes, your primary goal should be to ensure that you meet and exceed the needs of your potential customers.

The better you can figure out what your audience wants and deliver it to them, the more love you’ll get from search engines. Over time, this translates to more traffic, more landing page conversions, and ultimately more sales of your books.

Build a relationship with your audience.

A fundamental truth of doing business in today’s world is that people come from those they know and like.

Consumers are now smarter, have more information to help them make decisions, and have more purchasing options than at any time in history. What this means is that traditional marketing has been turned on its head and the ball is now in your prospects’ court.

If they don’t know or like you, your brand and your products, you have a better chance of winning the lottery than of getting something bought from you.

The easy way out of this dilemma is to recognize that your prospects are real human beings and not some nameless, faceless bunch you just want to buy, buy, and buy more.

If success in self-published book sales is your goal, a very important goal should be to constantly build and deepen the relationship you have with your audience with each piece of content you publish.

Empathizing, understanding their needs, delivering value, and contacting them regularly are all effective in achieving this.

Discover new opportunities for future projects.

As an author, you are always exploring new ideas for future projects and manuscripts that may become your next bestseller.

The good news is that if used correctly, content marketing can dramatically increase your inspiration and spark a flow of new ideas and opportunities to develop future writing projects.

An important goal to set with your content marketing strategy is to experiment regularly, with a focus on discovering exactly what your readers would like to see more of from you.

You can also use the response to your content as a research tool and to discover valuable information.

Pay close attention to your audience’s reaction to different types of content and to the various topics and discussions in your niche. Read comments and measure likes, shares, and click-through rates.

After posting multiple pieces of marketing content, you’ll begin to notice patterns and discover new opportunities.

Your content marketing efforts could also lead to new strategic partnerships to promote your books alongside other authors whose audience is similar to yours and therefore likely to be receptive to your offers, and vice versa.

So another aspect of this goal would be to be on the lookout for these types of collaboration opportunities.

Build a loyal fan base.

Attracting a steady stream of new prospects into your marketing funnel should be a top goal for every self-published author who wants to see success with their book sales. However, putting all of his focus on bringing new prospects into his funnel means leaving a lot of opportunities on the table.

Countless studies show that when you sell a product (like your book), you make the majority of your revenue from a relatively small percentage of your total customers. This is the 80/20 rule in action.

In the long run, you can expect about 80 percent of your sales to come from about 20 percent of your customers.

Another way to look at it is that it’s easier to get someone who’s already bought something from you to buy again than it is to convert a new potential customer.

This means that focusing on deepening loyalty with people who have already bought your book is, if not, even more important than developing content to attract new leads.

One of your content marketing goals should always be to provide existing customers and fans with an amazing experience that encourages them to seek out you and your books whenever they want a literary pick-me-up.

An added bonus is that building a loyal fan base makes it easier to attract even more quality leads without having to do additional marketing.

Word of mouth is the most powerful method of growing a business.

By offering valuable content and products to your followers, you make them active ambassadors, promoters and champions of your brand.

Keep these five essential goals in sight as you create and execute your content marketing plan, and you’ll be well on your way to more leads, more fans, and more book sales.

How to Find a Trusted SEO Company

Trusted SEO Company

When it comes to marketing your business, finding a trustworthy SEO company is critical. A Tauranga SEO firm can provide marketing strategies and online promotions aimed at generating immense popularity in your local area. With a focus on local search, a Tauranga SEO company will improve your business’s position on local searches and boost sales. If you’re looking for a trusted SEO company in Tauranga, here are some tips that will help you find one:

Boosting your business’s online presence through Search Engine Optimisation is a key step to ensuring a successful future. Tauranga is a rapidly growing harbourside city that supports agriculture, manufacturing and horticulture. New comers are constantly coming in, injecting a fresh perspective into the city. Competition is high in Tauranga, so a high-quality SEO service can help your business to rank higher in Google.

A reliable seo tauranga service will implement a growth strategy that is consistent and measurable. When customers find your business in search results, your conversions and traffic will automatically increase. This is because local search results are what people use to find local businesses. The best Tauranga SEO services will build your local presence by establishing a strong relationship with local SEO marketing partners. By doing this, your website will be optimized for local search engines, thereby increasing your online presence and sales.

How to Find a Trusted SEO Company

Local search engine optimization is essential for business success in the 21st century. With 97 percent of customers using Google to look for products and services, local SEO is essential for a business to succeed. Listed on the first page of Google, your business will be in front of potential customers. In addition to this, you’ll be able to attract new customers with the help of a trusted SEO company in Tauranga.

If you’re looking for a trustworthy SEO Tauranga, remember that a local SEO company is more accessible than a large company from a faraway city. A large SEO company has multiple clients and a limited number of resources, so it’s natural that it will be rushed to get the job done. A local SEO firm, on the other hand, will work efficiently and hierarchically.

While the process of SEO is crucial, it’s essential to remember that results vary from day to day. Rank Local is a tool that helps businesses reach customers by making sure that they are listed high on Google’s search engine. A Tauranga SEO company can help you rank higher on keywords that are competitive for your location. While search engine results are not a set rule, an effective SEO company will use the latest tools and resources to help your business increase its online traffic.

Google Ranking Factors Overview

Google Ranking Algorithm
This is a brief overview of the number of factors that Google takes into account in its ranking algorithm. So this is what is really in this ranking algorithm.

Domain-level link functions, also known as “domain authority,” are the first ranking factor. You can think of domain authority as all the links from other websites that point to all the pages on your website. In addition to appreciating the content of your website (keywords), Google also cares about the relationships of other websites with your site through links to your pages. There are many features in Google’s domain authority algorithm, for example, the number of links, the quality of websites linking to your site, etc.

The second factor is the linking function at the page level or “Page Authority”. Unlike domain authority which looks at all the links to all the pages on your website, the page level authority index only looks at the page level.

Next on the list is page-level keyword and content features, also known as “keyword targeting.” This is about your focus keywords. If your keyword is “mobile phone repair”, you will probably make sure that your website has the exact keyword phase you are targeting. Due to Google’s topic modeling algorithm, it is recommended to also include topical variations of your chosen keyword. Thematic variations are the keywords connected or related, in our case with mobile phone repair, these can be “display”, “battery” or phone models or manufacturer names.

Page level, keyword agnostic features are other ranking factors. These include page load speed, mobile friendliness, content uniqueness, size/length, etc. If a lot of people search for a specific keyword on mobile devices and you want them to find you in search results, you need to make sure your website is mobile friendly. Similarly, if people search for a topic in depth and search for a specific latest study on the web and you want your website to show up in search results, your website needs to have a very specific page with unique and relevant content. .

Commitment, data query and traffic. This factor has been making a breakthrough, several years ago no one considered it as one of the ranking factors. When I talk about engagement, traffic, and data, I mean things like query success and pogo usage.

The pogo-stick is best described with an example. Let’s say you search for a keyword on Google. After you submit your query, Google displays a list of results. You then click on the first result in this list and go to the webpage, but then immediately go back to the search list and click on the second result. What you’ve told Google is that the first result isn’t the best because you didn’t spend time exploring it, but went back and selected a different one. You need to make sure this doesn’t happen with your website because this is a metric of a successful query or good experience that Google is paying close attention to.

Domain level, brand characteristics. Another factor that Google likes to see. This includes direct visits, brand search, brand affinity. What it means is that Google looks at your domain and says “Okay, this domain is actually connected to a particular topic…let’s rank it higher in queries for this topic.” For example, you may have seen a lot of TripAdvisor hotel reviews. So if you’re looking for a vacation or hotel review, you’ll often come across a TripAdvisor result. And after interacting with TripAdvisor web pages, it adds your brand to your next hotel review search query. And what it tells Google is “maybe when people search without the brand attached, we should rank this brand higher in our results.”

Domain level similarity, brand features, domain level, theme, and keyword associations is a connection of your domain name to a specific theme or keyword. For example, moz.com, an online marketing and SEO software provider, has a positive association with the keyword “SEO.” If you add this keyword to your queries, there is a good chance that moz.com web pages will be in the search results. This is because Google has a theme association with moz.com.

Moving on to the next factor, which is domain level, keyword-independent characteristics. Like the page-agnostic feature, this factor focuses on the domain level. Things like TLD extension, spam level, trust signals, traffic data are all elements of domain independent features. TLD is a top level domain, mywebsite.com, website.org, etc. Google would check things like if this domain is marked as spam, if it is registered in the same way as other trusted domains, if it has contact information, etc.

Social commitment function. This is the last but not the least important ranking factor. It is argued that this factor is not very important, although more and more recommendations from leading SEO analysis providers highlight its indirect role in the ranking algorithm. This factor includes tweets, Facebook, likes, and Google+ shares.

9 reasons to use a podcast for content marketing

Creating useful content for your audience is your number one job when it comes to creating your content marketing strategy.

An easy way to create more content is to start a podcast. Podcasts are useful because they give your audience a new way to connect with and get to know you. Plus, you can establish yourself as an industry leader, making content production useful for you and your audience. That is win-win.

1. Connect with your audience on a new level

When you host a podcast, you’ll connect with your audience differently than if you just had a text-based blog. You can speak to them more directly and show your personality better, and you can connect with them longer and wherever they are.

2. Your audience can listen on the go

A really amazing feature of podcasts is that your audience can listen to your podcast from anywhere, anytime. They could listen while running, cleaning the house, driving the car, or anywhere else. You can be with them regularly as they go about their lives.

3. You can share longer content with your audience

When your audience reads a blog post, they won’t stick around most of the time if the post is too long. But when you have a podcast, they’ll be listening to useful information much longer than they’ll be reading. You can easily have an hour long podcast. You can provide a lot of information in an hour.

4. Interview Movers and Shakers

Industry leaders like to be interviewed on podcasts. If you have a podcast with a suitable niche, you can invite them to be interviewed on your show. When you meet and connect with leaders like this, you begin to be seen as a leader. Some people call it the “Oprah Effect.”

5. Get invited to more speaking events

As you keep your podcast on a good schedule, providing entertainment, information, engagement, and useful insights to your audience while connecting with industry leaders, you’ll notice that you’ll eventually start receiving invitations to speak at events and on other podcasts. This will make your audience bigger and faster.

6. A great way to repurpose content

If you’re out of content ideas, a podcast will end all of that. As you create even one podcast, it will become fodder for blog posts, e-courses, and other content if you reuse it. Plus, you can reuse content you already have for your podcast.

7. Stand out from your competitors

There are many more blogs than podcasts. Chances are there aren’t that many who have blogs and podcasts. This will make you stand out from your competition and help you jump ahead.

8. You will give your business a voice

You’ve probably heard that you need to find your “business voice,” but sometimes that can be harder than you think. But if you have a podcast, his personality on the podcast will become the voice of your company.

9. It’s easy to get started (and cheap)

Nowadays, starting a super professional sounding podcast doesn’t require a lot of money. Most of the technology is probably already on your mobile phone. But, the best thing to do is start and build from there when you feel like you need more.

5 insider tips for negotiating effectively with influencers

Signing up to a data-driven influencer marketing platform is a great start to your collaboration with influencers. But there is no industry standard price to influence collaboration. This is why negotiating with influencers is the hardest part. On the one hand, you have your budget limitations and, on the other hand, you have to take care of the interest of the influencer. Makes work difficult.

But with a little research, you could master the art of negotiating with influencers. Here are some expert tips to get you started:

1. Be specific about your content needs

Being ambiguous about content requirements when engaging with influencers creates a lot of confusion for the parties involved. Eventually, most influencers end up giving you a higher quote than usual. It’s because they perceive things in a different way than you want to convey to them. You must be very specific when asking about content timelines, participation expectations, amount and nature of content. It’s the only way to do much.

2. Discuss the rights to use the content

To negotiate a better-than-usual deal with social media influencers, you need to be transparent about everything. You should talk to influential people about the copyright of the publication. If you want your brand to own the rights to use the content, you need to discuss it with influencers beforehand. Also, you should clearly mention it in your contract.

3. Set the price based on participation levels

You may have some expectations about content commitments. You need to disclose it to the influencer and set a threshold engagement level for each post. However, you should also discuss a different compensation approach if the content doesn’t meet the expectation levels you’ve agreed upon with the influencer. This way you could put an eye on the price and negotiate effectively.

4. Offer a long-term partnership

An influencer would like to charge high for a short gig. But for long-term collaboration, he might be willing to negotiate a lower price than usual. You could use this opportunity to build a long-term relationship with the influencer while keeping your budget to a minimum.

5. Consider offering benefits

If you don’t have a huge amount of money to spend on your influencer marketing campaign, you can still make up for it with profits. You just need to jot down some creative ideas to pitch influencers smartly. If you do it right, chances are influencers will agree to negotiate a lower rate with you than their usual rate. Put your negotiation skills to work and you’ll be surprised to see positive results.

conclusion

Remember that negotiating with influencers is not rocket science. You could easily do it with a little clever work. Using a data-driven influencer marketing platform works wonders if you can negotiate a better deal with the influencers. Some of the helpful tips have been mentioned here for you to get to work and meet your campaign goals in your budget.

SEO Best Practices: Why Page Load Speed ​​Matters

We can all relate to a website that simply stops before loading content, or in another typical scenario, experiencing painfully slow loading content. Most of us agree that either experience is upsetting. But beyond annoying web visitors, let’s find out what the real consequences are for a slow website.

Show me the money

Once you put a monetary value on speed, it becomes abundantly clear in terms of actual costs why the lasting visitor perception and experience with page speed directly relates to customer service and brand equity. .

For example, KISSmetrics presented statistics from Akamai, which studied the dollar cost of speed in relation to page conversions. They found that a 1-second delay in page response time results, on average, in a 7% increase in page abandonment. The trick here is that page abandonment grows exponentially as seconds are added, so a 4 second delay results in 28% page abandonment, which means your slow website is losing potential visitors and revenue at an alarming rate.

This might not seem like a big deal if you’re measuring things like downloads and other calls to action where speed isn’t considered a critical metric, but it’s an important metric when applied to an eCommerce site making $100,000 a day. .

Think about it; a 1-second page lag could potentially cost you $2.5 million in lost sales per year. Additionally, page speed is an important online metric for both perceived customer service and brand quality.

Check your website speed

What does speed mean for website managers in 2018 and beyond? Do not ignore it! Do everything in your power to increase your website page speed for both desktop and mobile sites. If your website is responsive, make sure it works well on every device imaginable. If you test your website and find that it is not optimal, contact a competent web developer who knows how to optimize your website for speed. It’s more affordable than most other SEO efforts, and you have nothing to lose except customers, right?

Use Google’s PageSpeed ​​Insights tool to see your score and take note of any tips you may be given in the results. Second, take a look at your page size, as many sites are bloated these days. Try to reduce as much as you can by optimizing images, compressing code, and loading fewer external scripts and ads.

Maybe it’s time to ditch the more egregious designer “pretties” that bloat your website and go with a more minimalist approach. What customers like most about your site is the content and how quickly they can view it.

Google also loves speed

Speed ​​is more critical when web visitors are on mobile devices, but desktop websites are not out of the woods. Google takes note of optimizing your website for all devices, and poor results are automatically lowered in search rankings by their Page Rank algorithms. If your website speed is annoying enough to get Google’s attention, then it’s a safe bet that your user experience is in the toilet too.

Of course, there are more than 200 factors that make up Google page ranking; however, not all items are weighted evenly or even approaching the importance of speed. Yes, your website must be responsive so that it can work well on all types of devices. Yes, you must have a security certificate whether you are doing e-commerce or not. And yes, you do need to optimize your website for speed. Once these things are in order, you can continue to add to the list, but these items are the most important after great content, which will always be number one.

How to Create an Effective Content Marketing Strategy Today

Do you know how to create a content marketing strategy? It is very simple actually. Creating content itself doesn’t require a lot of skill or writing ability. If you have a few hours to sit in front of your computer and write a few simple words related to your website or blog, then you have the first step in creating an effective content marketing strategy. Now the first thing you have to know about content creation is that it is very easy. There are a few routes you can take to complete this process. And once the content is complete, all you have to do is market it. And I assure you that the process is super easy. As a natural to write, creating content is not something that is difficult for me. But if it’s something you struggle with, fear not!

I want to give you a few ways you can source original content and then build a marketing strategy around it so you get tons of fresh, new traffic to your website or blog (or both). These methods are super simple and even a high school kid and does them (if they’re not lazy. And hopefully, you’re not too). With that said, let’s move on to the first way you can develop content for your site:

1) Create it yourself

This is by far my favorite method. I love this method because it’s 100% free! When you write your content yourself, you save money by hiring a freelance writer, and you save time because you don’t have to wait days for a freelancer to complete your content. And when you have a content marketing strategy that you’re ready to implement, timing is of the essence.

Now, I always recommend that when creating content for your website, you should always strive to write at least 1,000 words of material. This ensures that you fully expose deep ideas, without the reader wondering how to implement something you advise them to do. I would know, because I constantly see 400-500 word articles that tell you what to do, but not HOW to do something.

The more expertise you can demonstrate in your content, the better. This is a way of proving yourself through your content, and it will be much easier for people to market your content for you, through content syndication. So if you are the original author of the article or content you produce, that is the best route to take. However, it is not the only way to create a good content marketing strategy. This is your next option:

2) Buy item templates

Buying article templates is a GREAT idea if you have no writing experience or are just used to posting resumes for the next $10 an hour job in your area. You have to know that great content marketing strategies are born from article templates. And you will find that they are easy to customize and use for your purposes. Some of the best content templates you can find are on a website called “EzineArticles”.

When you get an article template, you get an instant edge over competitors who don’t know how to write. Many templates are strategically designed for search engines and give you tips and great ideas on what to write, where to put images and videos, and how to close with an effective author resource box.

Article templates can save your business and are also a great way to further execute your content marketing strategy. Plus, you’ll gain basic typing skills every time you use them. It’s like practicing to become a world-class copywriter without actually hiring one. Which brings me to the next method for implementing an effective content marketing strategy. Look at this:

3) Outsource your copywriting

This is the preferred option of successful online entrepreneurs. Some people get subcontractors from various sources. Some people find them on freelance sites, some people offer others the opportunity to be a “guest writer” on their blog or website, in exchange for the author taking advantage of traffic from the website owner, and some people outsource their writing. to professionals at an advertising agency or SEO firm.

This can be immensely expensive, but some people don’t have the time to write content (as incredible as that sounds). And you also have to understand that you get what you pay for. For example, if you own a website about trust account and portfolio management, you don’t want to hire a $5 per 500 word freelance writer to convey the heartfelt emotion you’re trying to evoke on your professional website.

I’ve found that amateur (and cheap) writers like this one tend to use an exaggerated tone of voice when writing. In other words, don’t hire a writer who uses a lot of exclamation points and CAPITALized words if he’s selling funeral services. Can you imagine the disgust someone would feel for your website if their loved one died and all you seem to care about is money?

I would like to know about the outsource writing game because I used to offer freelance writing services for other people all over the world. I would get paid at a certain rate, I would have to write a certain amount of words on a particular topic and keyword, and I would have to send it to the client in a certain amount of time.

Sometimes I was tasked with writing 500+ word content articles for 20 different industries, all within 24 hours.

Can you believe it?

Today I write for myself and write high-quality content that I use for my own content marketing strategy. I swore never again to sacrifice my intelligence for low wages just to “get ahead” in my internet business. And I’m not suggesting you do the same either.

These are just a few of the ways you can start creating a great content marketing strategy. Now it’s up to you to put them into action. Good luck!

5 reasons why content marketing is important to building your brand

The expression “Content is king” is an absolute truth. It seems like there’s a new shiny object every week to distract you, but content marketing is still the most powerful technique for building an audience and generating leads. In this short article, I’ll give you 5 of the top reasons why you need to make content marketing an important component of your advertising and marketing approach.

Content Marketing Reason #1: Establish Trust and Build Reputation

There are dozens of effective content advertising methods. Blog posts, podcasts, videos, or interviews are powerful ways to demonstrate your expertise in your market and help your prospects at the same time. Content marketing will not only show your trustworthiness as an expert, but it will certainly help you build a relationship with your target market, which is crucial for brand awareness.

Identify the most common difficulties or pain points faced by your target market and also develop material that helps them find options. And don’t make your content a big sales pitch! The goal of content marketing is to build goodwill by offering solutions that will also build your brand. Ultimately, this will lead to even more organic sales without being a constant launch fest.

Content Marketing Reason #2: Build Brand Awareness

If you refrain from routine content marketing, then chances are you could be undetectable. You may even have the most effective services or products in deep space, but unless people know about you, you don’t exist either. Web content advertising can help you transform that. When people come to your content to get the answer or find remedies, it increases brand awareness organically. Use your content to demonstrate your competence, as we said above, and also to increase web traffic to your website.

Content Marketing Reason #3: More Leads = Additional Customers

Having a steady increase in leads and customers is vital, right? And also advertising and content marketing allow you to reach an unlimited stream of customers who otherwise would not have understood about you. When you offer relevant, fast and useful material, you attract potential clients like a magnet. Simplest plain.

Quality material keeps customers coming back for even more. People are more likely to return to a resource that has helped them in the past. Once they start depending on you to provide professionally-appropriate web content in your area, your customers will automatically turn to your content whenever they have a demand related to your market.

Content Marketing Reason #4: Online Search Engine Ranking

Your stuff allows you to embed search phrases that will help you rank higher on the Google search results page. The more you post relevant web content, the higher your authority, and that means more website traffic to your website. A small portion of people push past the front page of the search results page, so the higher and longer you place, the better your results!

Also, if you upload high-quality material, other organizations will want to link to your site, further expanding your target market. And also, these “back links” are great for your site’s SEO. Do you intend to qualify higher? Backlinks are an important part of getting there.

Content Marketing Reason #5: Attract Your Target Customer

Yes, the function of content marketing and marketing in general is to attract leads, but you don’t want unqualified leads or tire kickers who, in fact, never hire you. Rather, you want to attract your target customer, your perfect customer, so you don’t waste time and power on the wrong people. So exactly how do advertising and marketing collateral attract the optimal customer? In other words, only those who have an interest in your industry are likely to search for your material. And only those who search for your material will click on your call to action and end up going to your landing web page and viewing your service or products. This indicates that quality leads will definitely think about buying from you.

Go produce even more content!

There’s no better time than the present to start creating and delivering high-quality content as part of your marketing approach. Add content marketing to your technique, and invite those organic leads!