You may have already heard of this method of getting people to access your website. From my point of view and experience it is expensive and you have to write the ads yourself, pay for them and change them and maintain them so that they are correct so that they work and have the right price in competition with many others.
When people search for a particular topic, such as curing a headache or other illness, they will see an ad in the right column that, when clicked, takes the person to your website selling the book or service. on healing headaches.
Advertisers pay a certain amount for each time a potential customer clicks on the ad. This is known as the click-through rate or ctr.
Yes, there are advantages: the opportunity to place your ad directly in front of a potential customer at the exact moment they are looking for your product or service is a good one.
More benefits include your control over the keywords that best represent your product. The PPC model allows you to decide how much you are willing to pay per customer. You only pay for clicks, and this is your target audience looking for your solutions.
After using Overture and being disappointed, while doing a Google search recently, I noticed that the little sponsored ads on the right side of the page were a type of pay-per-click called Google Adwords. I know people who are successful with this company.
While this search generates specific website traffic, what is the downside? You have to study which keywords work best, and the best ones are much more expensive than others.
The popularity and growth of pay-per-click had also made it more expensive.
The horror stories of pay per click
Story one. One sender got hooked because it was fast, exciting, and easy.
Within days of learning about pay-per-click, he was generating 1,000 clicks per day across his various campaigns. You thought you were succeeding in pay per click.
In the early days of ppc, that may have been true because bids on popular keywords were only pennies per click. When your popular keywords were around $ 1 per click, you actually lost $ 100 per day. Along with that, your keywords were disabled and deprecated.
Where were the sales? At the end of the first week, your AdWords produced only $ 75 out of more than 5000 adwords. Count the loss!
You can shorten your learning curve if you want to by taking an adwords course, but you can also take a teleclass from a respected internet marketing coach who knows all the ins and outs and does what has already been tried and true, like in this book. . If you want to be more successful, go to Adwords-Hints.com/pay-per-click. Find tools to analyze keywords, reduce costs, and increase clicks. http://tinyurl.com/5nb46
Story two. A web savvy friend used ppc ads on Google for a series of videos on how to build a motorcycle and then a race car. His sales were from affiliates. At first, he invested $ 4000 and made $ 7000 back in one month, but when more competition entered the field, his sales weren’t high enough for his efforts.
Story Three A health author posted a short ad on Google about a diet to cure a specific disease and its solutions. He said he sold 4,000 books in months that only cost him $ 400 in ads. His ad led directly to the sales letter for his book.
This success story shows that if your book has a narrow enough focus, you may want to try ads because there will be no competition, but if you have a general business or personal growth book, you will have to pay too much per keyword to win. real money.
I count four. Although I have already been successful with promoting on the internet, I thought I should give Overture’s pay-per-click program a try. My web master helped me and charged me about $ 350. She took care of the changes for a while, but then I had to do it myself. Using http://www.goodkeywords.com helped a bit. The least expensive keywords didn’t work, and the most expensive ones cost too much. After losing about $ 800, I let it go.
You may want to learn the lesson yourself, or you may want to spend a lot less money on ongoing Internet promotion that has already been tried and tested for many years.
Judy Cullins © 2005 All rights reserved.