Common Ecommerce SEO Mistakes to Avoid
Error n. # 1: don’t optimize PageSpeed for every page
It can be seen that Page Speed is generally optimized for a home page only. Category and product pages, which are conversion pages, should not be ignored, so people should remember to optimize them for a good PageSpeed. Google considers Page Speed signals in some way at the level of a web page and not a home page.
Most of the time, the category and product pages are the same, so people can choose one from each category to test the PageSpeed, copy the findings, and then correct them on each page.
As a pro tip, whenever people make new layout / development changes on a page level, they should run their PageSpeed score before going live. Ideally, this is part of the question and answer process.
Error n. # 2: do not redirect the non-preferred version of the website to the preferred version
They should 301 redirect your non-preferred version to the preferred one.
They must ensure that their customers access only one website (preferred version) and do not see two different links to the same website.
Mistake 3: not using Content Delivery Network (CDN) for websites or blogs
CDN is a system that uses methods that allow a website to display visual content, such as images and videos, faster even when the site is full of traffic.
E-commerce sites that serve customers around the world attract traffic from different locations. As a result, the website becomes heavier and the loading time increases. Serving your content visual with the use of CDN helps minimize server load time and directly helps increase PageSpeed score, resulting in a better user experience.
However, Shopify and several newer website hosting platforms offer this as a default feature, while WordPress, Woocommerce, Magento, and other older platforms do not.
Error n. # 4: use your product descriptions on other sites
Most of the time, small and medium-sized businesses copy product descriptions from their site and use the same descriptions from third-party sellers like Amazon, eBay, and Myntra, to name a few.
User-generated content, such as user product reviews, does make a distinction to some extent, but it’s better if 50% of product descriptions remain unique on your site. Also, they should remember to upload and keep original SEO optimized product descriptions on their site before sharing other versions on other seller sites.
In this way, there is a greater chance that your site will rank higher because search engines would discover that original content optimized for SEO is hosted on your website. Such a precaution can lead to an increase in organic traffic.
Error n. # 5: not include an FAQ page
Whenever consumers plan to make a purchase, they generally look to the FAQ. These are very essential for e-commerce categories like electronic products. When the FAQ part is missing from product pages or on the website, this can lead to lower organic traffic and lose potential conversions.
They can infuse the FAQ section with high-converting long-tail keywords (starting with what, why, where, when, and how). Therefore, not including an FAQ page proves to be one of the biggest SEO mistakes to avoid. What they need to do is think of the right questions and provide helpful answers.