Domain name registration and search engine rankings

Domain name registration is a driving business on the Internet today; this is evident from the high bids that companies are willing to pay on Per-Per-Click (PPC) engines to attract potential customers for domain name registration.

The domain name registration business is sometimes referred to as “Internet Real Estate.” Just as we can occupy high-traffic areas in the central business districts of major cities in the real world, we can register domains for commonly used words or searched keywords to more easily drive traffic to our websites. Although the most common words and abbreviations for the most used top level domain names have already been taken, with a little creativity we can still register endless promising domain names.

While there is no clear indication of the extent to which .com, .net, and country top-level domain names such as .co.uk, .de, .fr, etc. influence site rankings In web search engines, the word is that .org domains are still favored by Google as part of the non-commercial tradition.

However, this article does not discuss how the domain extension influences a website’s ranking as this is believed to be insignificant for search engine rankings. In fact, the length of registration, the frequency of DNS changes, and the reputation of the registrar have a stronger influence on search engine rankings.

Although their importance is sometimes overstated, especially in relation to their effect on search engine rankings, domain names are still an important asset to your company’s online corporate identity.

The main consideration regarding your domain name will be choosing between a creative name (such as “yahoo”, “alibaba”, “kazaa”) or a keyword name (such as “study-tourism”, “retail gifts” or ” hawaii-mortgage-company”. In fact, using primary keywords in your domain name has a positive effect on your search engine ranking, especially for your ranking to take off after launching a new website. However , in the future, the effect becomes almost negligible.

While many people tend to register numerous domain names to accommodate the most important keywords within them, they overlook that Google and other major search engines will pay almost as much attention to subdomains. So instead of registering “hawaii-real-estate”, “florida-real-estate”, etc., we could also register “real estate” and have subdomains like “hawaii.real-estate”, “florida .real-estate” and so on.

What people underestimate even more is that search engines generally look for keywords in the URL (unique resource locator) that comprises the top level domain, any potential subdomains, and of course the file name. So, if you are using a creative domain name that does not contain important keywords, you can of course include your main keywords in the filename of the web page, ie florida-real-estate.html.

So, in a nutshell, while domain names are an important asset to your corporate identity, their importance to search engine rankings is overrated as there are various ways to accommodate meaningful keywords in the URL and Eventually, other factors on the site (coding techniques, content) of a website will have a greater impact on search engine rankings.