How to Advertise: Best Online Marketing or Marketing TV Commercials?
Large, medium and small companies pay attention to the trends that are taking place. As you decide how to advertise to your customers, you may be wondering what the best advertising is. We will examine two things you need to know about doing television commercials or online marketing (digital marketing) and what to expect in the near future.
First, according to TVB, television advertising investment increased 7.7% in 2012 or almost $ 22 billion. And according to eMarketer, Internet ad spend increased 16.6% in 2012 or nearly $ 38 billion.
Although there was a smaller percentage increase in TV commercials, the total dollars spent was 2.5 times higher. So does this make TV advertising a better option?
Second, let’s look at the number of people who watch television versus the number of people who surf the web. In the United States, 283 million people watch television and 212 million people surf the Internet.
Clearly, there are still more people who watch TV and then surf the web. Again, this might seem like television advertising is winning again, right?
Many advertising companies admit that the time has come to crown a new king. Almost 75% of ad agencies report that online video ads are taking customers to the next level because they are more effective.
Why is this happening? As more and more people learn about smartphones, tablets, and other devices that allow them to surf the web, this audience will continue to grow.
People now have the option to see what they want. Facebook, Google+, Twitter and Pinterest allow the user to decide what is important. Television advertising doesn’t really offer you this option.
Digital display is driving the online video ad market, according to eMarketer. YouTube claims that 72 hours of video were uploaded per minute, and that’s data from 2011!
There is no doubt that television has more than 4 decades of advantage in digital marketing, but this reign of supremacy may come to an end in the next few years.
Online marketing can push the boundaries unlike a television ad. The Federal Trade Commission does not analyze Internet advertisements as much as it does for television.
The main reason why online marketing has gotten so big, so fast is because you can create a free ad very easily on the internet. This is not the case with television commercials.
If you have a small business, the answer seems pretty obvious. You have the opportunity to connect with your customers on a very personal level and it won’t cost you much more than your time.
Large and medium-sized businesses may have the budget to use television commercials and online marketing. How you advertise your business is up to you. But you can’t ignore the potential that digital marketing can bring to your business.