How to Create an Effective Content Marketing Strategy Today

Do you know how to create a content marketing strategy? It is very simple actually. Creating content itself doesn’t require a lot of skill or writing ability. If you have a few hours to sit in front of your computer and write a few simple words related to your website or blog, then you have the first step in creating an effective content marketing strategy. Now the first thing you have to know about content creation is that it is very easy. There are a few routes you can take to complete this process. And once the content is complete, all you have to do is market it. And I assure you that the process is super easy. As a natural to write, creating content is not something that is difficult for me. But if it’s something you struggle with, fear not!

I want to give you a few ways you can source original content and then build a marketing strategy around it so you get tons of fresh, new traffic to your website or blog (or both). These methods are super simple and even a high school kid and does them (if they’re not lazy. And hopefully, you’re not too). With that said, let’s move on to the first way you can develop content for your site:

1) Create it yourself

This is by far my favorite method. I love this method because it’s 100% free! When you write your content yourself, you save money by hiring a freelance writer, and you save time because you don’t have to wait days for a freelancer to complete your content. And when you have a content marketing strategy that you’re ready to implement, timing is of the essence.

Now, I always recommend that when creating content for your website, you should always strive to write at least 1,000 words of material. This ensures that you fully expose deep ideas, without the reader wondering how to implement something you advise them to do. I would know, because I constantly see 400-500 word articles that tell you what to do, but not HOW to do something.

The more expertise you can demonstrate in your content, the better. This is a way of proving yourself through your content, and it will be much easier for people to market your content for you, through content syndication. So if you are the original author of the article or content you produce, that is the best route to take. However, it is not the only way to create a good content marketing strategy. This is your next option:

2) Buy item templates

Buying article templates is a GREAT idea if you have no writing experience or are just used to posting resumes for the next $10 an hour job in your area. You have to know that great content marketing strategies are born from article templates. And you will find that they are easy to customize and use for your purposes. Some of the best content templates you can find are on a website called “EzineArticles”.

When you get an article template, you get an instant edge over competitors who don’t know how to write. Many templates are strategically designed for search engines and give you tips and great ideas on what to write, where to put images and videos, and how to close with an effective author resource box.

Article templates can save your business and are also a great way to further execute your content marketing strategy. Plus, you’ll gain basic typing skills every time you use them. It’s like practicing to become a world-class copywriter without actually hiring one. Which brings me to the next method for implementing an effective content marketing strategy. Look at this:

3) Outsource your copywriting

This is the preferred option of successful online entrepreneurs. Some people get subcontractors from various sources. Some people find them on freelance sites, some people offer others the opportunity to be a “guest writer” on their blog or website, in exchange for the author taking advantage of traffic from the website owner, and some people outsource their writing. to professionals at an advertising agency or SEO firm.

This can be immensely expensive, but some people don’t have the time to write content (as incredible as that sounds). And you also have to understand that you get what you pay for. For example, if you own a website about trust account and portfolio management, you don’t want to hire a $5 per 500 word freelance writer to convey the heartfelt emotion you’re trying to evoke on your professional website.

I’ve found that amateur (and cheap) writers like this one tend to use an exaggerated tone of voice when writing. In other words, don’t hire a writer who uses a lot of exclamation points and CAPITALized words if he’s selling funeral services. Can you imagine the disgust someone would feel for your website if their loved one died and all you seem to care about is money?

I would like to know about the outsource writing game because I used to offer freelance writing services for other people all over the world. I would get paid at a certain rate, I would have to write a certain amount of words on a particular topic and keyword, and I would have to send it to the client in a certain amount of time.

Sometimes I was tasked with writing 500+ word content articles for 20 different industries, all within 24 hours.

Can you believe it?

Today I write for myself and write high-quality content that I use for my own content marketing strategy. I swore never again to sacrifice my intelligence for low wages just to “get ahead” in my internet business. And I’m not suggesting you do the same either.

These are just a few of the ways you can start creating a great content marketing strategy. Now it’s up to you to put them into action. Good luck!