How can a company use content marketing?

More often than not, the goal of content is to spread brand awareness. However, when it comes to real-time marketing, the purpose of content is to build customer loyalty through ongoing dialogue.

Today, this can be done quite easily with the advent of online communication, with social media being one of the leading real-time centric technologies available for use with real-time marketing.

Monitor industry news

Stay on top of everything that’s happening in your industry in terms of news events and how you can relate your business to the news events that are happening. Sell ​​merchandise related to any of the news events of the day. You can use that information to connect with your audience (for example) by creating a meme or infographic and sending it with a specific hashtag to engage those who are reading that news event.

Monitor social networks

On any given day, there are hundreds, if not thousands, of comments, questions, and stories appearing on social media that you could use to create content that is sensitive to real-time events. Even if a comment is negative, you can turn it around and use the comment as a way to show the facts about your business and industry to the world.

build a community

One of the fastest ways to create content is to build a community of experts. You can easily do this on Facebook with Facebook groups, or you can start a message board on your own website for your inner circle. If you’re listening, your inner circle will let you know what they need and want in terms of new content.

Don’t forget your audience

Don’t get lost in all the information online and forget who your audience is. When you produce any content, including real-time responses to questions, comments, and feedback, don’t forget who your audience is. Keep them in mind when developing real-time content.

Create compelling content

Real-time content is not the time to send out boring, stale word salad. Instead, this is the time when you want to put more effort into creating fun, entertaining, and engaging content that speaks to what’s happening right now and also takes into account the values ​​of your company and audience.

Create real and authentic content

You want to create good content with the information you can pick up on social media and by listening on forums and other areas your audience frequents. More isn’t always better, but good content focused on current events will generate more interest when it’s based on real stories and real information.

My Schwinn S1000 electric scooter saves money on gas, is economical, easy to use and great for the environment

If you are an adult who wants to save money on gas by running local errands and short local trips of less than 10 miles round trip, you may want to consider using an electric scooter, a great, inexpensive and hassle-free method of transportation that also help the environment. . I use the Schwinn Stealth 1000 electric scooter (Schwinn S-1000) which is perfect for me. Licenses are not required in most places for the Schwinn S-1000 (although I’d check locally) and all you really need is a helmet and weigh less than 250lbs.

I’m a complete clumsy and the S-1000 is incredibly easy to use as the balance is so good and the ride is super comfortable. It took me 1 hour of practice on an empty lot and I have been riding a scooter ever since, easy as pie. Believe it or not, I prefer riding on the streets in bike lanes where the ground is smooth instead of riding on cracked sidewalks. The scooter tops out at 15 miles per hour and you can go up to 15 miles on it until the battery dies, although I think 10 miles is a more reasonable expectation. Charging the battery is very easy as you just use a small charger plugged into any electrical outlet in your home and plug it into your scooter. It takes about 10 seconds to plug in and about 6 hours to charge. The battery lasts about 6 months and it’s about $125 for a new one and it’s very easy to install and requires no mechanical skills.

What I like about the Schwinn Stealth 1000 electric scooter is that it’s cheap, around $410 or so; It probably costs you $50 for a bike spot to put together, and it’s low maintenance mainly because of its direct drive system. I had an older Schwinn electric scooter with a cable drive system, and the cables would get tangled up and cost me $75 each to fix. With the Schwinn S-1000, after about 8 months, I have had no repair or maintenance expenses, which I attribute to its direct drive system.

I would recommend that you have your local bike shop put a small basket on the back of the scooter if you run errands because I don’t think Schwinn electric scooters come with baskets yet. Most of the time, because the balance of the Stealth 1000 is so good, I just put the packs on the front of the floor where they seem to balance perfectly.

For local rides, the Schwinn Stealth 1000 is the best thing since sliced ​​bread for me.

13 easy tricks to stay motivated to exercise

I usually write and blog about time management. I am realizing more and more that my efficiency is tied to my energy level (I must be getting older), so now I am thinking more about health and energy issues.

Being healthy and strong gives you the energy to get things done. Here are 13 workout inspiration tips that I use:

1 – Exercise with a friend. For me this serves 4 purposes. I seem to lack time to keep up with my friends; this helps. Break the boredom. You can push me. And above all I will be there if I commit myself, since I do not want to disappoint anyone.

2 – I keep an online record and set goals for myself. For me, I divide my workouts into 2.5K or 5K or 10K equivalents (roughly 12, 24, and 45 minute segments). I also keep track of my weights and number of reps etc. My goal is 2 -2.5K, 3 -5K and one 10K per week and 3 upper body which gives me 1 day off per week (my walks are just a bonus). I make a game of it. Games are fun.

3 – I’m definitely a big believer in cross training or doing different things. EG – I take Karate. Each lesson is an equivalent to 2.5K. I run, exercise, cycle, stair mill, squash, etc. Mixing it up also eliminates boredom and is healthier. it gives the muscles time to heal.

4 – Sometimes I listen to a CD or MP3 to get rid of boredom (although it may be bad to think that it is boredom). I often listen to audio books and I guess watching TV might work for some too.

5 – Make a bet with someone. This was my son’s idea who uses it with success.

6 – It’s all about momentum. Once you start, you will keep going. It takes 21 days to make a habit. At the same time, it’s one day at a time: don’t beat yourself up if you miss a few days.

7 – I like to work for objectives. I run a few 5K, 10K, 15K races and the odd half marathon a year. Last year I overdid it a bit and ran 3 marathons. I make it a game to improve my times. Preparing for a 5K or 10K race in the future can be a great motivation. Your first goal is to finish on your feet.

8- Develop some 4-minute exercise routines. I find that I don’t sweat enough to have to shower after a 4 minute workout. I find that they wake me up and make me more alert. It’s the little things that add up.

9 – Consider a personal trainer. I’ve done this a couple of times. At the very least, the gym you join will help show you the equipment and set up a program for you. Having that date and paying good money for it can get you out. Coaches also tend to push themselves harder than yourself.

10 – People think that I have great discipline. Not me, I use tricks. I put my clothes in the car the night before, so it’s the path of least resistance to just throw on a sweat suit and get out and drive to the Y. Once I’m there, I work out. It is about unsuccessful clothing.

11 – I read continuously, I talk to people, I stay encouraged. It always helps get me back on track.

12 – Do the smallest things. Park 4 spaces further from the gate. Pacing back and forth while talking on the phone. Take the stairs 2-3 floors (in hotels I request a room on the 3rd floor and always take the stairs, in a 3 day stay it can be 27 floors higher) etc. My office in Toronto is on the seventh floor. Why waste electricity for an elevator ride?

13 – I have a set of hand weights in the bedroom that I use to do a few repetitions from time to time before bed. I carry exercise bands (kind of like large elastic bands or tubes, available at any sports store) to use when I travel.

This is your most important goal. Health trumps money any day. (IE – without health, who cares what you’re worth)

I often say that exercising does not require extra time. If I exercise for 30 minutes, I am 15 minutes more productive and can easily sleep 15 minutes less. Just do it (and please don’t sue me Nike)

Bad credit score? You can still get apartments for rent in Albuquerque

Renters with bad credit scores looking for apartments in Albuquerque need not necessarily panic. Small apartments generally do not require a credit report. Even with other apartments, by proving your ability to pay your rent on time, you could end up finding a good apartment for rent in Albuquerque.

Albuquerque is the largest city in New Mexico, the population of this city has only increased by the day. If you’re one of those new residents to Albuquerque, finding apartments for rent in Albuquerque can seem like a daunting task. But by knowing where to look for apartments in Albuquerque, New Mexico, you can find the right rental home of your choice.

There are numerous ways that you can search for apartments in Albuquerque, the most common being by looking for ads in major newspapers like the Albuquerque Express, Albuquerque Journal, etc. and search the Albuquerque page on craigslist.com. Most people would even enlist the help of a local broker or agent, in which case it’s important to check the broker’s background and make sure there’s no history of complaints against them. During your Albuquerque apartment search, you’ll come across a number of potential landlords who have the right to verify your credentials, including a background check and a credit check. If the landlord during such an investigation discovers that you have a bad credit history, he can reject his proposal.

Having a bad credit score shouldn’t stop you from searching for rental homes in Albuquerque. It definitely pays to have a good credit score. But if you don’t have one, there’s nothing to worry about. There is no strict requirement for a minimum credit score, but when you have one, it gives the potential owner the confidence that the rent will be paid month to month without any defaults. Smaller apartments and single-family apartments in Albuquerque generally do not ask for a credit history. You should try places like North East Heights, South West Valley, and Mesa, somewhere in the center of town for cheap rental deals.

In situations where a copy of the credit history is required, you can send a letter explaining the reasons for the bad credit history. You could also convince the landlord of his ability to pay his rent on time. Most Albuquerque apartment rental owners in the areas mentioned above and sometimes Paradise Hills will be satisfied with your explanation, but they may also request a letter of recommendation from your previous owner. By sending the letter, you are indirectly proving your creditworthiness.

But there is something you could do to rectify your bad credit history. You can obtain an evaluation of your credit status from the three major credit bureaus. The report of each of them normally reveals the discrepancies if any in the reports. So don’t worry unnecessarily if you have a low credit score. You will still be able to find apartments for rent in Albuquerque, New Mexico.

The best way to cure hemorrhoids

The best way to cure hemorrhoids is to cure them as soon as possible, when they are milder or when the initial signs of hemorrhoids are visible. If the hemorrhoids are cured soon, a lot of pain and agony can be avoided. Hemorrhoids can be prevented by progressing to the next stage. The best way to cure hemorrhoids is through food and natural products.

There are several best ways to treat hemorrhoids. Some of them are discussed below:-

Drink a lot of water. Drink at least 8 glasses of water a day. Consuming water acts as a stool softener.

o Apply ice to the anal opening or affected area. This will decrease blood flow to the area and numb the thrombosed hemorrhoid.

o Avoid exercising too hard as lifting heavy weights and riding a bike can make your hemorrhoids worse. Perform exercises such as swimming, aerobics, or yoga where sensitive muscles rest.

o Increase the intake of dietary fiber to cure hemorrhoids. A lack of fiber in the diet can lead to hard stools and constipation. Rich sources of fiber are peanut butter, delicious legumes, fresh vegetables, fruits, etc.

o Suppositories, gels, and creams can be used to reduce the swelling and pain of hemorrhoids.

o Soak the affected part in lukewarm water. This is the best way to cure hemorrhoids. Fill the bathtub with water and sit in it for 10-15 minutes. You can add a cup of Epsom salt to the water, but consult your doctor before doing so. The sitz bath should be repeated three times a day.

o Carrot and spinach juice, apple juice and celery juice help to cure hemorrhoids.

o Starch content, sugar content foods, cold or spicy foods should be avoided to cure hemorrhoids.

o Vitamins offer effective results in curing hemorrhoids. Vitamin E 4000 IU should be taken three times a day. Helps dilate thrombosed hemorrhoids so blood can flow easily.

o Fruits like banana, apple and strawberry help treat hemorrhoids.

o Herbs like green tea, calendula, etc.

o Drink buttermilk after the meal which helps to cool the body.

o Drinking white radish juice or applying white radish paste to the anus, coriander juice, cumin seed paste relieves pain.

o Bioflavonoids have a direct impact on the health of the circulatory system and on hemorrhoids.

o Surgery in extreme cases helps treat hemorrhoids.

o In some cases, minimally invasive procedures such as rubber band ligation, cryotherapy, laser therapy, and sclerotherapy are indicated.

The above mentioned tips, if used on time, work effectively to cure hemorrhoids. But in case the hemorrhoids are not completely cured or come back within a few days, you should see a doctor urgently.

Are you REALLY listening? side conversations

YOU ARE LISTENING?

Do most of us engage in PARALLEL conversations?

Example:

1st speaker: I have a dog.

2nd speaker: I also have a dog.

1st Speaker: My dog ​​is a Border Collie.

2nd Announcer: My dog ​​is a Shepherd.

1st Speaker: My dog ​​is really smart like its owner.

2nd Speaker: My dog ​​is considered the most intelligent breed.

This is a side conversation where two people could be on separate planets. There is an exchange of information without either speaker actually listening to the other. There is no connection within this conversation.

We have been programmed to try to convince people that we “know how they feel” in almost any situation. As the speaker talks, our computer mind does a file search to find a story that compares to what the speaker says, so that we can tell the speaker a similar story. Then they will know that “we know how you feel.”

Unfortunately, don’t you think we’re missing this file search? Those of us who communicate in side conversations are not really listening while the other person is speaking. We are preparing what WE are going to say when the speaker takes a breath. We could even “finish” the speaker’s sentences because we think we already know what he is going to say and we want it to be our turn to speak.

Sometimes we even interrupt the speaker to tell OUR story.

An example:

1st speaker: How are you?

2nd speaker: Oh. I’m tired today.

1st speaker: Tired! You don’t know what tiredness is.

I’ve been so busy that I don’t have time to admit how tired I am.

2nd speaker: I went to the doctor… and…

1st speaker: (interrupts) Yes, I don’t have time to go to the doctor, I’m very busy.

2nd speaker: (sighs). Bye.

We resign ourselves to the other person not listening to us and try to move away from the other person’s one-sided conversation with themselves.

Side conversations are boring. There is no dialogue, rather each speaker is giving a monologue. Boredom creeps in and takes over us like a virus.

Not listening has become so automatic that it kills the relationship without you realizing it.

That is the reason why listening has been described as “the art of listening”.

Are you willing to become an artist?

This is the one million question:

What is missing from side conversations?

What’s missing is one of the most life-giving qualities of a relationship… CURIOSITY! Albert Einstein says: The important thing is not to stop questioning… Never lose a holy curiosity.

When we were children, our curiosity was insatiable. We ask “why” about almost everything. Our “whys” were often met with impatience and we heard a tired “why, or because I said so” instead of an answer to our question. Keep your hands on you. Do not touch that. We were socialized to conform and stifle our natural liveliness.

So how can we get our curiosity back?

It’s simple, but it takes time and practice. How can we be willing to learn, relearn, and perhaps most importantly UN-learn the automaticity of our programming? How can we practice the art of listening through the development of curiosity?

What can curiosity do to our life? Curiosity can foster a sense of vitality and make life an adventure. Curiosity can trigger our natural curiosity about the mystery of life and inspire us to ask questions.

So how can we really LISTEN? How can we allow curiosity to take the lead? Are we willing to ask questions? Are we willing to meet again with the best friends of the curious, what, when, why, who, where and how?

So now, look through the lens of curiosity with our original conversation where curiosity reigns and relationship is nurtured.

1st speaker: I have a dog.

2nd speaker: Really? What kind of dog?

1st Speaker: My dog ​​is a Border Collie.

2nd speaker: That’s a great breed. How old is she?

1st speaker: She is 10 years old.

2nd speaker: Where does it stay, inside or outside?

1st speaker: Oh, both. She sleeps inside but she loves to be outside.

2nd speaker: When did you get it?

1st speaker: when she was only 8 weeks old.

2nd speaker: Why did you choose a Border Collie?

1st Speaker: She was at an animal shelter and we fell in love with her. We didn’t really care about her race. Do you have animals?

Can you feel the curiosity, presence, and art of listening exemplified by the second speaker? This is building rapport on conversation rather than demanding self-centered attention.

Are you willing to give yourself the gift of listening to your friends, your family, your colleagues, the waiters in a restaurant, the acquaintances you meet in the supermarket, YOURSELF?

When you feed your curiosity, are you willing to feel more alive than ever? Are you willing to let life become a game? An adventure?

The art of listening is a gift you can give to everyone you meet during the holidays. Well, actually, you could give this gift every day to everyone, including yourself.

Are you ready?

http://www.karenbethglunz.com

Izigg Mobile Marketing Review

What does the future hold for Izigg’s new opportunity? The time should be displayed shortly. Izigg’s cast includes unique product ideas and investors who know how to build marketing businesses in this niche, even though they have never run an MLM company. In my review of new technologies for 2010, I reveal some of the hottest trends and issues associated with the mobile marketing revolution.

Brian Underwood, Jason Borne and Dr. Scott Elliott lead this cast with an unproven ability to create niche markets for an enduring period of time in MLM or any other non-traditional business, due to the inability to stay in one Solid company that has proven to be able to endure in network marketing and direct sales, so they added the term scam to their name, which is not a fair assumption of this opportunity. If you’ve heard or seen this opportunity, you’ve watched Brian Underwood’s video preview and seen the undeniable potential of this mobile marketplace.

In my review I will give a simple and honest assessment of the potential of this company based on past experiences in this industry and the training I have received and implemented during the 2 years I have been in the industry. The “where the eyes are” message bodes well for the masses of small businesses everywhere. Small businesses should be ready for this method of advertising in 2010, but I think the economy has slowed the process.

The marketing leaders on this team should not be the ones deciding the effectiveness of this marketing opportunity. The guys who work on the MLM systems that are powered by the Izigg business model are in their shoes for ease of use, comp pay structure, and proven product compatibility with other mobile systems. Mobile business cards work to help mark product sales and provide the direct sales opportunist with optimal functionality in the sales field and in team building with effective updates, team calls and trainings.

Network Marketing is a simple business model, and you need to go beyond the training any team will give you to get a comprehensive education that works in your favor because the knowledge of how the industry really works to create REAL WEALTH has been determined by industry leaders. in the direct sales and network marketing niche and those practices and tools and trainings especially mindset trainings work for all types of profitable businesses as the fact comes out that even when you have a great downline in a company going bankrupt, you can take that downline on your list and switch companies very fast along with monetizing your current and growing list from other sources of affiliate income. Give yourself the benefit of the doubt in network marketing and direct sales and keep in mind some important factors that lead to success in MLM.

  • The ability to advance in personal development.
  • The ability to grow a list to market.
  • The ability to monetize your list for profitability.

These industry secrets will work to create success at Izigg, whether that success is temporary or permanent in the marketplace. Fresh and new opportunities always create a buzz in the marketplace and the movement of network marketers from an old company to a new company. So if it’s something you can use for your business or if you want to take advantage of the potential of it, within your taste and interest in the product, summer 2010 is the time, IF YOU’RE READY.

olympic caliber

With this being an Olympic year, many really don’t know the full scope of what goes into being an Olympian. The physical and mental progression from one level to the next, as well as the financial expenses to complete the journey from a young hopeful through the ranks to being recognized as an elite athlete is a lifelong pursuit. For many, the journey ends too early. For others, the financial stress is too great to overcome. Then there are others whose physical attributes make it impossible to reach the pinnacle of sporting success.

For professional and elite athletes, reaching that level of excellence in their sport comes at a price. When we look at the price of a country for the cost of athletics today, we realize how much money is really involved. When we compare the costs involved to the cost of just 50 years ago, it’s just another indication of how our society has become so consumed with wealth. Just look at what the New York Yankees did by signing a baseball player to an unprecedented multi-million dollar contract last year. To top it off, if that athlete gets injured and can’t play, he’s still obligated to pay his full salary. This was unheard of 60 years ago.

We all need to remember that 60 years ago, many young people played minor league baseball and Pop Warner football. I myself can remember every Saturday playing baseball rain or shine. I had a four-fingered leather baseball glove that my father bought and I think that was the only expense we paid for me to play catch. When I entered high school, my parents did not have to pay additional fees for me to compete in interscholastic sports, whether it was cross country, swimming, or track. The school district covered our school uniforms, warm-ups, and transportation to and from away competitions. Just think that 60 years ago there were no real financial impediments preventing our parents from participating in interscholastic sports. Today, that is not the case. With school budget cuts at the forefront of debate in school districts across the country, so many sports programs have been cut or the fees to participate are staggering. When the costs to participate in interscholastic sports rise, many applicants are denied the opportunity to do so simply because many parents do not have the additional financial means for their children to participate in extracurricular activities.

Going back to my college years, how lucky I was to be able to participate in intercollegiate sports through a partial athletic scholarship that paid my expenses. We should remember that enrollment in state school universities was relatively low compared to today. In general, the cost of pursuing an athletic career was much less expensive than it is today. So much so, in fact, that today’s athletes spend more on high-tech gadgets to record and even improve their performance. I can fondly remember that all we had during cross country and track season were stopwatches.

When it comes to money today, there has been a gradual disintegration of behavior. It was during the course of my long athletic and professional career that I witnessed a decline in personal and professional behavior among many professional athletes. The professionalism and camaraderie of the 50s, 60s and early 70s have given way to an ideology of self-absorption, self-service, self-satisfaction and self-profit in which the individual is completely consumed by monetary compensation and disinterest without the slightest consideration. by his teammates. , competitors and fans. The sense of camaraderie that was once the primary motivation for being an athlete has been lost.

Which has replaced playing with the “Love of the Game” now where players of all professional sports and most college sports have also embraced the self serve philosophy. When and where they play because of the excessive amounts of money offered to them, the professionalism, respect for each player, the fans and the general public has diminished so much that players now expect the adoration, attention and publicity to be given to them. grant. This is not because of their skill, their respect for players, coaches, and fans alike, but because of the amount of money they are paid. Whether or not they actually produce the professionalism that needs to be displayed when people reach that level of athleticism is not displayed more often now.

I remember when I first competed in a sporting event. The excitement, joy and respect I had for myself, my coaches and the other competitors made me realize that just being able to compete was an incredible experience. Whether I won or came last was not the main focus. My coaches realized that winning wasn’t the most important thing, but what it’s about to compete is being able to push yourself to do your best. Sure, everyone likes to win, but even if you lost or came in second every time you tried, you made it, and that’s winning.

Today, a large number of high school and college athletes are drawn to the prospect of lucrative professional sports contracts. Many have succumbed to the temptation of forgoing a college degree or failing to graduate and opting for the professional contract only to realize that once their career ends or injury prevents them from competing, they are left with too few qualifications to start a career. career. outside of sports.

Most of these people are not mentally, emotionally, and educationally capable of understanding the scope of responsibilities that professional sports contracts entail. What has happened today in professional sports is that they have really encouraged a most unprofessional type of behavior on the part of the athletes themselves. I’m not saying that all professional sports athletes have indulged in this type of behavior, but the media has continually exploited some individuals to the point that the general public further encourages student and professional athletes to engage in unethical behavior. professional.

“For the love of the game or the sport! A time not so long ago. The days when players and athletes actually played and competed for the enjoyment of the sport itself and not the amount of money they are or will be paid Winning in the world of professional sports is the ultimate goal. The key here is to recruit the caliber of players who when they actually play or compete display a higher degree of excellence. Always doing their best will produce the winning effect. which is so important in today’s professional sports.

Today’s young aspiring athletes must be taught restraint and resist the urge to forego an education in pursuit of that lucrative contract that seems like a sure bet when in fact it is a short-sighted and misguided attempt to disrupt the life process of a individual. It is the students and student-athletes that really matter when they participate in their respective sports and are held accountable for their behavior on and off the field of play. They must display a level of personal esteem and show courtesy, respect and genuine camaraderie towards all.

Is it any wonder considering that so many schools continually fail to fund physical education and so many other rewarding cultural activities in the elementary and secondary school systems that today’s students and young aspiring athletes find it so difficult to have the same availability of programs that were considered an eternal part? from an educational experience just 60 years ago? Until schools across the country realize the importance of athletics and the arts in the educational experience and find ways to prevent families and individuals with disabilities from participating just because these programs are too cost prohibitive, many athletes, musicians or up-and-coming theater performers will be denied opportunities. to reach their full potential. The net result is one of the reasons our society has strayed from the moral values ​​of a not-so-distant era. A very sad comment for today.

Dining in Newberry, South Carolina

Newberry is one of the oldest and most historic towns in Upcountry South Carolina. Its downtown historic district is the hub of the community and attracts many visitors who attend festivals, concerts, and other events. Visitors to Newberry will be delighted to find a number of excellent dining options available to them. Here are some of the most popular.

Delamater’s is located on Boyce Street, just three doors down from the Newberry Opera House. It occupies a historic building that once housed the Bank of Newberry. Delamater’s just celebrated its 10th anniversary and won the Newberry Observer’s Reader’s Choice Award in 2008 and 2009 for Best Gourmet Dining. They specialize in American cuisine with a European twist and offer daily specials for lunch and dinner. Delamater’s offers an interesting selection of appetizers including Maryland crab dip and goat cheese fondue. Dinner entrees include Chilean sea bass, shrimp and grits, and filet mignon. The lunch menu offers sandwiches, burgers, and salads. A children’s menu is available.

Steven W’s Downtown Bistro is located in a historic building on Main Street, across from the Opera House. Owner and chef Steve Foulis, who opened the restaurant in 1996, has more than 40 years of experience running successful restaurants in Atlanta, Savannah, Charleston, and Columbia. The restaurant’s entrees include grilled marinated pork and pecan-crusted chicken with blackberry sauce. Homemade dessert selections vary each night. Steven W’s Downtown Bistro has been featured in Southern Living Magazine.

Cabana Restaurant and Storm Cellar Wine and Cigar Bar, also established in 1996, is located in the center of Boyce Street. The main dining room serves steaks, fresh seafood, and homemade soups and desserts. Storm Cellar is a full service bar located below the restaurant. They offer a wide selection of wines, spirits, beers and cigars. There is also a large screen TV for watching sporting events.

Visitors looking for casual dining options can enjoy The Grill on Main for lunch or dinner. They offer burgers, catfish, and steaks in a relaxed atmosphere within walking distance of downtown shops. The Flying Pie, also located on Main Street, has a selection of Italian food including pizza, panini, and pasta entrees. The Palms Bar and Grill, located on Wilson Road, offers steaks and seafood in a casual setting. They have a full service bar with three big screen TV’s. There is also outdoor patio seating. The Palms is closed on Sundays.

Visitors to Newberry can enjoy one of these excellent restaurants. Whether you’re in town for an event at Newberry College or a concert at the Newberry Opera House, be sure to dine at one of these local favorites.

How to Avoid Being Hacked: Two-Factor Authentication

Multi-factor authentication (MFA) makes it much more difficult for a hacker to gain access to your stuff online, and the most common form of consumer MFA is two-factor authentication (2FA). A very common form of 2FA is the debit card. One factor is the card itself, which contains magnetic identification information (these days, a chip) and a PIN that you provide when you drop the thing into an ATM. It’s simple and pretty good at keeping others out of your accessible ATM cash. 2FA is important for your online accounts, such as email and iCloud accounts.

While I admit it can be a bit of a pain to have to do something extra to get into your account, it’s a lot less painful than having your identity stolen, losing access to your email, or responding to your friends who wonder why you’ve said such crazy things about them (unless of course you actually said those crazy things). Or, God forbid, have someone log in as you to one of your game accounts.

This is how two-step authentication or 2FA works for a couple of different types of online accounts. (Note that these services change things from time to time, so it’s good to keep abreast of any such changes.)

Google 2-Step Verification Settings

First, sign in with your username and password (in Part 3, we’ll choose smart passwords) to your Gmail account. There should be an avatar in a circle near the top left corner of the window. Maybe it’s even a photo of you. Click on it and you will see “My Account”. (By the way, this changes every two years) In the new window that opens, click “Sign in and security.” Click “2-Step Verification” and then “Get Started.” It’s time to enter your username and password again. Enter a phone number and click if you want to receive a text or phone call. Then, magically, you receive a text or phone call with a 6-digit verification code. Enter it and select the option to turn on two-step verification. It is easy. Ok, it’s several steps, but not that difficult.

You may prefer to collect your Gmail with some other application, such as Outlook, rather than using a browser to go to the Gmail page for your mail. If so, it’s possible that once you’ve turned on 2-Step Verification, your Outlook (or another app) keeps telling you that you have the wrong password, even though you know full well it’s correct. This has happened to me. You probably need Google to provide you with an app-specific password that Google will generate for you. You’ll need to go to the app’s passwords page, which at the time of writing is located here.

Select the app you want it for (if Outlook, then you’d select “Mail”), then the device you’re using (Google magically presents a list of the devices you use with its services). Then select “Generate”. It will show you a 16-digit number in a yellow bar to use as your new password for that app (Outlook, for example) on that device (do not enter the spaces). You can save that password in your app and you may need that number again in the future.

yahoo!

yahoo! It’s similar: log in to your account, go to the account security page, click on “2-Step Verification” and toggle the toggle there to turn it on. Select an option to receive a text message or phone call for verification. Enter the code that comes to you via text message or phone call. At this point, you can create an app password, similar to Google’s process above for its various apps like Outlook or Apple (iOS) Mail.

iCloud

Now, let’s set up 2FA on your iCloud account. First, you must have a passcode set on your iPhone or iPad.

Click on the Settings app. If your device is using iOS 10.3.3, click your name (or the name of the account you use to sign in), then “Passwords & Security.” Did I mention this will change as Apple keeps us on our toes by changing everything once we’re comfortable with the older version? In the most recent older version, you would have clicked Settings, then iCloud, then your name, then Password & Security. But I ramble…

Now tap on “Turn on two-factor authentication”. Prepare to answer a few security questions, which we’ll discuss in a future article, and then enter the phone number where you want to receive the code for 2FA and, as before, select whether you want a phone call or a text message.

macintosh

For a Mac, open System Preferences, select iCloud, then “Account Details.” You may need to sign in with your Apple credentials. As above, answer your security questions if prompted, enter the phone number where you want to receive calls or texts for verification. Once again, a magical robot instantly sends you the code and you must enter it into the field waiting for your response.

Once activated, you will receive a message asking for your approval if an unknown device or location logs into your account. Note that on a Mac, that notification can sometimes be in a window that’s hidden behind another, so look for it if you’re having trouble getting the request approved.

Speaking of issues, it seems like a lot of work to have two-factor authentication, but once it’s set up, it’s not too painful and will add considerable security to your accounts, as well as considerable barriers to potential hackers. So do it!

Next time, we’ll talk about passwords, access codes, and why you shouldn’t fill out those fun quizzes all your friends send you.

Then in part three: choosing smart passwords and secret questions (aka giving away the form).