Rethinking your business plan? Be sure to include this
If you are wise, you are rethinking your business plan right now. We are in the middle of a significant business interruption and all businesses are affected.
Do you find yourself reacting to what happens from day to day due to all the uncertainty? Creating a new plan, rather than reacting, is a more efficient way to manage this disruption.
That plan doesn’t have to be 5 years or even 1 year in the future. In fact, I recommend something quite short term, 3 months, to firmly plant yourself in the present.
I am guiding my own clients in the development of their 3 month plans. I have also created a 3 month plan for my business. This planning creates an opening to look for immediate opportunities and to be creative and innovative about new opportunities or pivots for your business.
The bakery with a hot table that now sells fresh vegetables from the farm. The application developed by a biotech company to track new cases. Exchanging customer service people with an online business to keep your people employed. All of these creative pivots grew out of short-term planning.
Are you stuck because you feel like you have to have it all figured out and that doesn’t seem possible, even for the next 3 months? Let’s face it: this situation is new to everyone and we are all in the process of figuring out what’s next.
That said, it doesn’t mean that doing nothing is the remedy. You can ask an experienced business person, someone like me, and others who have been through ups and downs for good guidance.
You can also ask your clients and prospects good questions. Be creative in addressing what they need. Think and feel your way through your options.
It’s time to be resourceful and planning will help you put a clearer direction in your days. Is he planning That clears up as much as, if not more, the plan.
A short-term plan doesn’t mean that you don’t consider the long-term implications of your plan, especially financially. Also do this before committing to your new 3-month plan.
But how do you create a new plan, even a 3-month one, that isn’t just a great reaction? You and your business could lose your way due to a plan that only looks at what is in front of you right now. It can make recovery even more difficult.
That’s where focus on your business impact comes in. Your impact purpose is a single high-level and general statement. It is more than a mission, more than a purpose, even more than your why. It is a dynamic interaction between you / your company and the contribution you are making.
Your impact purpose is where you and your company meet the world and contribute to making it better for everyone. Just what we need right now. And honestly? We always need that exchange between ourselves and others.
Your impact purpose is firmly rooted in your values, so focusing on impact means you stay true to what is important to you.
With your Impact Purpose as your guide, you can quickly change plans if necessary, and still stay on track. The way your impact on your business plays out doesn’t have to go one way. This is why it is such an effective approach in changing times like these.
It can be scary to reexamine where your business is going. Run the finances if trends continue it may take a few deep breaths to contemplate.
If its impact scares you, you may have some difficulty dealing with the rapid changes you are facing. I know that my own fears of visibility increase every time I increase my impact.
You don’t have to let any of that stop you. This is an opportunity to re-imagine what your future and the future of the world will be like.
When you do, you can take the opportunity to re-imagine the role you can play as a leader. I find myself more courageous than ever to be present in the ways that I can support and inspire you with my own leadership, even though I am still afraid to be more visible. That may be true for you, too – you’re also looking at ways to serve your customers, and you’re doing it with courage.
Would you like to have a guiding light for your business right now? You can. Clarify your impact purpose and use it to propel you forward.
The future may not look like you thought. That doesn’t mean it’s not an opportunity for your business to have more impact. It is an opportunity for you to lead in new ways.
When you sit down to rethink your business plans, what guides you?