The Five Pillars of Kindness: Frank Kern’s Secret to Success

Have you ever heard of Frank Kern? He is probably the highest earning internet marketer on the planet, as well as one of the coolest, smoothest guys he has ever met. Waking up this morning, I checked my email inbox and found an email from Frank Kern himself with an amazing video he put together that blew me away.

When Frank talks about marketing, I shut up, stop whatever I’m doing and listen. I mean come on the guy has made up to $27 million in a year online and last year alone he made about $9 million in revenue on 1 product. If only one!

Do you think you and I could learn something from the boy? I’m going to tell you what Frank Kern shared with me, so sit back, relax and accept it all.

Pillar #1: Know Your List or Audience Desired Outcome

Many internet marketers have huge lists, but they don’t make any money from that list. A true seller will know what a niche market is and what he wants. To be successful in this game, you need to know exactly what people want and help them get it.

Pillar #2 – Overcome Your Skepticism with Kindness of Surprise and Awe

Ok, you’re probably saying, “Josh, what the hell are you talking about”? Well, here it goes. When someone joins your list and opts in, they do so because they want to be one step closer to their desired outcome. It’s your job to do your best and give them your best stuff for free. Do not stop. It’s about building trust with people and if you can deliver the products, you’ll have that trust. Give them your “secret weapon” that you have used to produce the best results for you.

Pillar #3 – Demonstrate that they can achieve the desired result

You want your list to know that they can do it. Doubt ruins ambition and when people doubt, they won’t take another step with you. You want to show them that other people are having the success they want. Show them testimonials and evidence of what has happened to people in your program who have followed the system and been successful. Social proof is everything and the proof is in the pudding, so to speak.

Pillar #4 – Give people the tools up front they need to get started

Offer people 5 FREE bonuses that will help them get closer to their desired result. Depending on what you are selling or trying to sell, this will be different in every instance. Offer them something they can walk away with and be successful with even if they don’t associate with you or buy anything from you. Again, this goes a long way in gaining people’s trust and providing them with pure value. You want to be a value adder to people’s lives.

Pillar #5 – Motivate people to go further

You want to make an offer to your list with their best interest in mind, not yours. If you follow the steps above and have built trust with your list, they will be motivated to go further because they see that you are someone of value and have positioned yourself as an authority. When they see that you have their best interest in mind, they will be able to do business with people for years to come, again and again.

In conclusion

Just to recap the 5 pillars, you want to learn about people’s desired outcomes, help them overcome skepticism with surprising coldness, show they can be successful by using testimonials, give people the tools they need to get started, and finally motivate people to take the next steps with their interests in mind.
This is the Iron-Clad process that Frank used to create his empire and now he has selflessly shared it with me so that I, in turn, can share it with you.

A cordial greeting,

Joshua K Boxer