Brand Equity – Assets and Liabilities

Brand equity has been defined as a set of brand assets and liabilities linked to a brand, its name and its symbol that add to or subtract from the value provided by a product or service to a company and/or that company’s customers. business. If the brand name or symbol were to change, some or all of the assets or liabilities could be affected and even lost, although some could be changed to a new name and symbol. The assets and liabilities on which brand value is based, according to Aaker (1991), differ depending on the context. However, they can be grouped into five categories:

1. Brand loyalty

2. Brand name (Knowledge)

3. Perceived quality

4. Brand associations

5.Other proprietary brand assets

Brand loyalty –

For any business, it is expensive to gain new customers and relatively inexpensive to retain existing ones, especially when existing customers are satisfied or happy with the brand. Competitors may even be discouraged from spending resources to attract already satisfied customers. Also, higher loyalty means higher trading leverage; as customers expect the brand to always be available.

Brand awareness –

People will often buy a familiar brand because they are comfortable with familiarity or assume that a familiar brand is likely to be reliable and of reasonable quality. When consumers are uncomfortable with a product name, they will avoid it, and that translates into lost sales. Brand names need to be easy for customers to see, and this includes pronunciation and spelling.

Perceived quality –

A brand will have an associated perception of general quality, which is not necessarily based on knowledge of detailed specifications. The perception of quality can take somewhat different forms for different types of industries. Perceived quality means something different to Compaq or IBM than it does to Coca-Cola or Pepsi. Perceived quality will directly influence purchase decisions and brand loyalty, especially when a buyer is not motivated or capable of detailed analysis. You can also support a premium price which, in turn, can generate a gross margin that can be reinvested in brand equity. Also, perceived quality can be the basis for a brand extension. If a brand is well regarded in one context, it will be assumed to be of high quality in a related context.

Brand Associations –

The underlying value of a brand name is often based on specific associations attached to it. Partnerships with, for example, the Jaguar car brand can make the experience of owning and driving one ‘different’. If a brand is well positioned on a key attribute in the product class (such as technological superiority), it will be difficult to attack competitors. If they attempt a frontal attack claiming superiority through that dimension, there will be a credibility problem. They may be forced to find another, perhaps inferior, basis for competition. Thus, an association can be a barrier for competitors.

Other own-brand assets –

This fifth category represents other proprietary brand assets such as patents, trademarks, and channel relationships. Brand assets will be more valuable if they inhibit or prevent competitors from eroding customer base and loyalty. These assets can take various forms. For example, a registered trademark will protect the value of the brand from competitors who might want to confuse customers by using a similar name, symbol, or package. A patent, if strong and relevant to the customer’s choice, can prevent direct competition. A distribution channel may be controlled by a brand due to a history of brand performance.

What to expect from your swivel chair

The swivel chair is a great invention that adds an element of comfort to our homes or workplaces. Would you believe that the designer of this wonderfully functional piece of furniture was ‘Thomas Jefferson’, the third president of the USA? In fact, he is known for creating several different gadgets that now make our lives a little bit easier.

After a long day at work you want a place to rest and forget about the worries of your day, this is where the swivel chair comes into the picture. There are several types of swivel chairs, some designed for office use and others to fit your home’s unique decor. Whichever you choose, there are several factors that you must take into account when making the decision. Most of the chairs are very reasonably priced, costing between $500 and $4500; Obviously, higher-end armchairs will have more comfort features, but for those on a lower budget, you can still find several cheaper models that offer great comfort.

When presented with so many options, it can be quite difficult to decide which one is right, so to help you make this decision, here are 3 of the newest swivel chairs in various price ranges.

1. Retro Style: The retro swivel chair is actually inspired by the designs of the late 1960s and early 1970s, when simple, bold, solid colors and unique shapes were a popular aesthetic in furniture making. This chair is priced in the mid-range of $550, which may not fit most people’s budget. This chair is a great addition for those who like all things retro, but the downside is limited adjustability. The chair rests on a single swivel post and circular bracket, you can use a foot pedal to raise or lower the seat height and that’s it.

2. Ikea Malung swivel chair. This is a very reasonably priced model, which has enabled the average person on a lower budget to have an attractive swivel chair in their homes. This chair is priced at just $169 each and can be purchased at any Ikea store in your city. Again, the downside of this model is that you can only adjust the angle of the backrest. The Malung swivel chair is covered with a faux leather cover, which provides good moisture resistance, keeping your chair cool.

3. Eames and ottoman chair. Now, this swivel chair is probably ranked in the top 10 comfortable home swivel chairs of all time. Unfortunately, it is not affordable for most people, as it is priced between $3,000 and $5,000. For this amount of money you get a chair made with a walnut finish and upholstered in premium leather. The chair offers a number of adjustments for your overall comfort; it actually resembles a first class seat on an airplane. You can adjust the position of the headrest, the angle and height of the backrest, the height of the armrests and raise or lower the entire chair. This model also comes with a matching footstool, in case you want to get some sleep.

Training Rules Everyone Should Know – How To Lose Fat Fast!

Many times I see people doing the right type of training, but in the wrong way. There are many ways to turn a good exercise and diet into a fat-burning routine. After years of fitness research and real-life applications, this 5-step program is the absolute best for getting fit.

Step 1: Lift weights! There is no doubt that aerobic exercises are important for weight loss. But the way most people do it is too slowly, without breaks, and for a long time. Lifting weights increases your 24-hour metabolism, which means you’re burning fat throughout the day, even while you’re resting. A West Virginia University study showed that weightlifters lost an average of 32 pounds of fat, while gaining muscle AND increased their metabolism by 4 percent. On the other hand, people who only did aerobics lost 40 pounds, but 9 pounds were from muscle.

Step 2: Keep aerobic workouts short and fast! A hard, fast workout burns a lot more fat than taking your time to run a mile. The reason for this is that a very intense burst of 30 seconds, repeated 5-7 times, produces more growth hormone. Growth hormone is your best friend when it comes to burning fat. This aerobic idea helps burn fat for up to 3 hours after your workout.

Step 3: Get a second daily workout! I’m not talking about a workout that sends you into the shower right after. But something that makes you move and feel good. This could be anything from a brisk walk during lunch to a light dumbbell routine while sitting at the office. The second workout significantly improves flexibility and lowers cholesterol.

Step 4: Eat protein first! A study in the International Journal of Obesity compared high-carbohydrate diets with high-protein diets for weight loss in obese men. They were given meals with the same number of calories, but the protein group lost 28 percent more fat in just a 4-week study. The metabolism of the protein groups was also 14 percent higher than the carbohydrate group.

Step 5: Eat healthy carbohydrates! Starchy carbohydrates like white bread, potatoes, and pasta have a high glycemic index. What this means is that those types of carbs quickly turn into sugar, which everyone knows, sugar is bad! Eating whole wheat bread and whole wheat pasta have a much lower glycemic index. These foods give you the energy you need to get through workouts and the day.

Leadership for Lawyers, Second Edition

This book answers the important question posed by US Judge James Barr. The question is:

I am delving into whether there is support for the hypothesis that leadership skills developed and implemented by individual lawyers (even when not serving in lawyer organizations) can significantly impact and influence an entire legal community in areas such as (1) standards improved ethical and civility standards and performance, (2) more effective assimilation of new lawyers into the legal community, and (3) better relations between the court and the bar. In other words, I am at least curious as to whether the development of leadership skills by individual lawyers can have a positive impact on the quality of advocacy in a legal community, even when working outside of the institutional context (i.e., the organization of lawyers).

This book answers Judge Barr’s question in the affirmative.

The second edition of Leadership for Lawyers was published in December 2007. It convincingly demonstrates that leadership (and therefore leadership development training and coaching) offers solutions to many of the problems and challenges facing the profession. , including high levels of attorney and client dissatisfaction. , increasing economic pressures on law firms, growing incivility, and outdated law firm governance practices. Rubenstein, who has been a trial lawyer for more than twenty-five years, understands the challenges well and clearly explains how the profession will benefit from widespread leadership development.

The basic premise of Leadership for Lawyers is that “when lawyers and all those who work in the legal profession begin to understand the basic theories of leadership and are better trained in the field of leadership development, they will become better leaders, provide better and it will create better law firms and legal organizations. As a consequence, it will improve the reputation of lawyers and the legal profession as a whole.” The thesis is exhaustively examined and demonstrated throughout the book.

Rubenstein devotes some space to leadership theory and the relationship between ethics, natural law, and leadership, as well as how leadership development for lawyers might be structured. Recognizing that leadership theory is such a vast subject that it would be impossible to cover the field in a single book, attorneys who read the sections on “Behavioral Styles of Leadership” and “Ninety Brand of Leadership” will gain insight into leadership theory. , but it is not a firm base. The bibliography, however, includes a number of classic leadership books that will provide a deeper understanding of how leaders can be developed.

In particular, Rubenstein makes a significant contribution to the theory by proposing the “leader’s leader” theory of leadership: “Follower leaders are primarily problem solvers. Leaders’ leaders establish platforms and seek to create an environment for that followers can act as leaders themselves, solve their own problems, and make excellent decisions consistent with the platform that the leader of leaders establishes.” This theory, which Rubenstein traces back to the Bok from exodus, you should especially talk to lawyers. It also illustrates the multiple levels of leadership that are present in the profession and that leadership depends on action and attitude, not simply on a title.

I don’t agree with everything the book says, of course. The chapter titled Women, Leadership and the Legal Profession, written by Laura Rothacker, is a nice addition to the discussion of women in law in general, but one sentence in it literally (embarrassed to admit it) had me screaming out loud in frustration and anger. That sentence is: “Women should be aware that the focus on billable hours represents an institutional form of discrimination against their achievement of success and leadership roles.” I’ll talk about this somewhere else one of these days. Even that statement, however, does not dampen my enthusiasm for Leadership for Lawyers, though it did prompt me to read more critically than I otherwise might have.

Leadership for Lawyers is an important book for lawyers looking for ways to grow themselves and other lawyers because it conclusively establishes why leadership matters to lawyers. It should be required reading for law firm managing partners and professional development partners and highly recommended reading for other lawyers and law students who aspire to succeed in and for the profession and their clients. I highly recommend it.

Akashic record: a clear track of all activities

Among the many interesting paranormal concepts under discussion, there is one that has always been a priority topic for many: the Akashic records. It is basically a theosophical term that refers to a universal registry of filing systems that keeps track of every action, thought, or word that occurs. The term theosophical basically means or refers to religious philosophy or speculation about the nature of the soul based on mystical understanding of the nature of God. Records are said to be filed or printed in a subtle substance called Akasha (also known as Soniferous Ether). According to Hindu mysticism, the Akasha is considered to be the primary principle of nature and from which the other four natural principles, namely fire, earth, water and air, are said to be created. Furthermore, these five principles are taken as a representation of the five senses that belong to a human being.

According to some, Akashic collections are similar in nature to a cosmic (also known as collective) consciousness. Different names are used to refer to these registers, namely ‘the Universal Mind’, ‘the Cosmic Mind’, ‘the collective subconscious’ or the ‘collective unconscious’. Others, however, feel that the Akashic collections allow clairvoyance and also psychic perception.

It is said that the events or contents recorded in the Akash can be understood or read by some in certain particular states of consciousness. These states can be induced or provoked by weakness, drugs, meditation, illness, and sleep. This means that not only mystics, but also ordinary people can and in many cases perceive or understand the Akashic record. Some mystics claim to have the ability to reanimate or simulate the contents as if they were turning on a celestial television. Yogis or Mystics believe that the Akashic records can be well perceived or understood only in certain specific psychic states.

Certain people in their subconscious states do read and perceive the Akashic collections or records. This phenomenon is explained by the fact that the Akashic collections are actually the macrocosm of the subconscious mind of an individual. Both are very similar in functionality: they collect and possess thoughts that are never forgotten. It is the responsibility of the collective subconscious to collect all the thoughts of each of the subconscious minds which, in turn, can be read or understood by other subconscious minds.

A well-known example who claimed to have successfully read and understood the Akashic records is Edgar Cayce, a late American mystic. Edgar Cayce used to perform the readings from him in a trance or dream state. Dr. Wesley H. Ketchum used Cayce for several years as an adjunct in his medical practice. He believed that Cayce’s subconscious was in direct contact or communication with all other subconscious minds and he was capable of interpreting and imparting impressions belonging to other subconscious minds. It is also believed that Cayce had well mastered the art of interpreting the total or collective subconscious mind long before the psychiatrist CJLung presented his concept or theory of the collective unconscious.

indonesian superstitions

In this article we present a collection of local “superstitions” in Indonesia regarding daily life and the meanings of Nature’s omens.

Avoid sweeping the house at night as this will make it difficult to attract luck.

Avoid sewing a button on your shirt while wearing it, as this could cause a serious illness soon after that would last about a month and always fail in your efforts to earn a living.

Avoid combing your hair while walking, as you will find yourself in an embarrassing situation.

Avoid being in the bathroom for too long as this will make your face look old.

Avoid bathing or showering during the evening hours as this will speed up the aging process.

A single woman should avoid washing her hair on Saturdays as this would make her marry a difficult man to please.

If you find yourself with a piece of cayenne pepper in a pan for no apparent reason, it’s a sign that disaster is about to happen.

If someone cooks food that is too salty, this is a sign that the person is in love and wants to get married.

Avoid eating rice in a small plate, as this will cause your close relatives to look down on you.

Avoid eating at the corner of a table, as this could cause problems with the in-laws and your marriage will be ruined.

Avoid eating in front of the door as this would cause difficulty in finding a marriage partner.

Children should avoid changing places at the table during a meal, as this would cause them to have a stepfather or mother.

Children must eat a lot of chicken wings if they want to visit abroad.

If you have a bad feeling when you are about to leave the house, then don’t do it! As this is a sign that something disastrous could happen while you are away.

Avoid building a house facing north, as this will prevent the owner from acquiring wealth.

Avoid building a house facing an open field, as this would make the owner spendthrift.

Avoid building a kitchen in front of the front door as this would cause pain and suffering for money.

Avoid building a garage at the back of the house as this would always cause unfortunate circumstances.

Avoid building a wall fence up to 2 or 3 meters high around the house, as this would lead to bankruptcy and business partners would leave you stranded.

Avoid building a swimming pool inside the house as this would bring bad luck and family members will alternately be affected by diseases.

Avoid building a house without a back door as the inhabitants will always be physically ill.

When moving house, it is advisable to take a little soil from the garden of the old house and sprinkle it around the new house to perpetuate the established harmony.

Avoid scratching your head while being sexually intimate, as this would result in bad luck and slander from people.

Avoid looking at your spouse’s sexual organs during intercourse, as this will bring you bad luck for a week.

Avoid sexual relations from the seventh month of pregnancy as this would cause the child to be unfaithful and disrespectful to the parents.

Avoid slaughtering an animal when your wife is pregnant, as this will result in the child being born with a scar on the neck.

Avoid hunting or torturing an animal when your wife is pregnant, as this will make your child look like the animal.

Avoid intensely disliking someone during pregnancy, as this could cause your child to take on the characteristics of the person you dislike.

Avoid teasing a person with a disability during pregnancy, as this will lead to your child being born disabled.

Avoid keeping a spoon with the salt container during pregnancy, as this could cause difficulties during delivery.

Avoid standing at the front door at night during pregnancy, as this could cause negative spirits to attack the fetus.

Avoid wearing earrings after the third month of pregnancy, as this would make you dream of being intimate with your husband when in reality he is an incubus pretending to be your husband.

A man should avoid eating while lying down, as this could cause difficulties for his wife during labor.

It is unfortunate if a guest suddenly gives birth in your house, as this brings bad luck. It is advisable to move house quickly.

It is advisable to open the doors and windows of your home so that your wife gives birth without complications.

It is advisable to bury the placenta of the newborn somewhere in the ground at the back door of the house so that the child never needs it.

It is advisable to drink coconut water during the last stage of pregnancy so that the child is born right on its face.

It is advisable not to look at a coffin when it is being lowered to the ground, as this could lead to serious illness.

It is advisable not to look at a closed and nailed coffin as this could bring bad luck for a year.

It is advisable to wash your face after escorting a coffin to its grave to avoid being followed by the ghost of the deceased.

If a lamp goes out in a room where the deceased is kept before burial, it indicates that another member of the family will soon face death.

It is recommended that a pregnant mother look at beautiful photos so that her baby is born beautiful too.

It is recommended that a pregnant mother not be sad during pregnancy, as this would cause the child to be born to become a crybaby.

Avoid habitually biting your lower lip as this causes bad luck.

Avoid habitually biting your upper lip as this would cause a lot of monetary debt in life.

Avoid pretending to cry, as this will lead to the quick death of the parents.

Avoid mistreating your daughter as this will cause her to be mistreated later by her husband.

Avoid singing or whistling during a meal, as this causes one’s efforts to fail.

Avoid hitting your daughter on the buttocks, as this will make her sexually hyperactive later and cause many problems at home.

Avoid making payments at night as this will bring you bad luck and bankruptcy.

Women should avoid pulling out their eyebrow hairs, as this would cause frigidity and difficulty in acquiring sexual satisfaction.

Avoid cleaning the ears at night as this would bring bad luck.

One should avoid frequent whistling in their home as this would attract negative entities.

One should avoid giving handkerchiefs to their lover as this would result in a break in the relationship.

Avoid taking pictures with an odd number of people present, as this will lead to the quick death of one of them.

Avoid opening umbrellas at home as this would lead to difficulties in life.

Avoid wiping your face with a shirt, as this would cause others to be indifferent to themselves.

Avoid looking in the mirror too often, as this will make others bored and reject you.

Avoid looking at others bathing, as this could cause your eyes to swell.

Avoid eating a meal before the elders have done so, as this would bring bad luck.

Avoid getting a haircut at home at night as this would attract negative entities that would appear in dreams.

Avoid wearing red or green bathing suits on the beaches, as this would result in the wearer becoming the bride or groom of spiritual entities (incubus, succubus).

Avoid yelling or using vulgar words while in the woods or in nature, as this could cause oneself to be possessed by negative entities.

If you start menstruating on a Sunday, you will meet an old friend.

If you start menstruating on a Monday you will soon acquire luck.

If you start menstruating on a Tuesday you will soon be enjoying yourself in the following days.

If you start menstruating on a Wednesday, you’ll soon bump into someone.

If you start menstruating on a Thursday, you will soon experience unfortunate incidents and be very embarrassed.

If you start menstruating on a Friday you will soon have fun.

If you start menstruating on a Saturday, you will soon get a pleasant surprise.

If a dog howls at midnight it means the visit of ancestral spirits.

If a dog howls as if crying at midnight it means death in the family

If a dog howls past midnight, it means a wandering earthly spirit is on the premises.

The blood of a black dog is said to be able to exorcise possessing spirits.

It is recommended that pregnant women place a pair of scissors under their pillow while sleeping to protect themselves against psychic attacks and black magic.

Avoid urinating at the foot of large trees, as this will inflame the tree spirits and cause them to become possessed.

Avoid keeping dust or dirt from a grave, as this would cause the spirit associated with the grave to haunt the place where the dirt is kept.

Placing red onions, chili peppers, and turmeric in a bag and hanging it over the front door protects the home and family from black magic and negative entities.

If a cat licks your foot, it means that someone close to us will get a windfall in a month.
If a sparrow finds its way into one’s home it means a marriage in one’s family.

If a butterfly finds its way into one’s home, it signifies the visit of an important visitor.

Avoid bathing a cat, as this will cause storms and hurricanes.

Carry the rare piece of bamboo with no gaps to ward off black magic.

It is advisable to declare one’s wishes during a shooting star so that they come true.

Swimming in a lake during a full moon is recommended, as this would make one very attractive.

It is advisable to sleep past midnight to avoid psychic attacks.

It is advisable to sleep on the floor to avoid psychic attacks.

It is advisable to keep sacred objects in the home to protect the family.

Copyright © 2006 Luxamore

Commercial Real Estate Leasing Tips

For some small business owners and entrepreneurs, leasing commercial real estate can be a confusing process. These types of investments involve quite a bit of money and if you make the wrong move, it could result in a huge loss for the owner. Today, most new commercial real estate begins with the lease of office space. This is a less expensive alternative to buying a new space. Here are some tips on how to lease this type of real estate. The first thing you need to do is start building the right network of experienced contractors, real estate brokers, and investors needed to find you the best deal. You should also take the help of local professionals. They can provide you with useful leads and contacts. Read the local and city newspapers so that you can understand the different aspects of the real estate market. Having knowledge of current market statistics will help you have a feasible and profitable rental income.

Now you need to find a tenant who is trustworthy. You should look for those that have a good business reputation. If there is any damage to the property, the owner will have to fix it. This means that they may have to pay quite a bit to ensure that the property remains in good condition. If you have a tenant who breaks contracts, mismanages the property, or pays late, this can become problematic. It is recommended that the owner is part of the business and is involved with the building and customers. If the owner becomes causal about the building and customers, profits and investment could collapse.

In commercial real estate, you, the owner, have to consider the money for fees. This may include your accountant’s fee, engineer’s fee, attorney’s fee, and brokerage commission, which may be negotiable. You should never hesitate to ask for a lower price. Most of them will lower their rates so that they can guarantee your ongoing business. Large amounts of money are involved in commercial real estate transactions, so deals can be easily negotiated. Be sure to read the terms and conditions of the lease carefully and if you have any questions, be sure to clear them up with the tenant and real estate agent right away. In rental property there is usually a change in the amount of rent paid monthly because it is rare to have a fixed rent on leases that are long term. The amount of increase is generally based on the percentage increase in the consumer price index.

Software Adobe Reader 7.0 (Readme)

Adobe Reader 7.0.7 Readme is the free viewing companion for Adobe application, produces Adobe Portable Document Format or Adobe PDF files. This is for creating, enhancing, reviewing, editing, and sharing information in Adobe PDF files.

System Requirements:

1. Power PC G3, G4 or G5 processor.

2. Mac OS X version 10.2.8, 10.3, or 10.4.

3. 128 MB of RAM (256 MB recommended).

4. 110 MB of available hard disk space.

5. Screen resolution of 800 x 600.

Improvements in Adobe Reader 7.0.7

Support for 3D content. Reader for 7.0.7 allows you to view and measure 3D models created in computer-aided design (CAD). Form enhancements, works more efficiently with static and dynamic save-enabled forms using Reader by Adobe Server Products. (Windows only) Yahoo! direct search text box. Search the web directly from the reader using the search text box. Enter the search phrase and click Yahoo! icon. Results are provided by Yahoo! and are returned in a new browser window.

Problem solving

If you are an experienced computer user, problems running it can be easily determined. This section can help you find out what is causing these problems. Choose online support from the help menu.

1. The help and instruction windows are not available when you open them from a web browser. To access the help button or instruction window from a task button, launch it from outside of a web browser’s troubleshooting information or choose online support from the help menu in Adobe Reader.

2. The help and instruction windows are not available when you open them from a web browser. To access the help button or the button for how to open a window from the assignment, start Adobe Reader outside of a web browser.

3. The detection and repair functions in Windows repair or replace damaged or missing installation components.

4. You can drag the instruction window anywhere on the screen. If you move the window from a docked position, it becomes a floating window and can only be resized by dragging the bottom right corner. To redock a floating instructional window, Control-click below the title bar and choose dock left or dock right. For more information, see Adobe Reader Help.

5. The Enter key and the space bar work differently in the accessibility settings wizard on Windows and Mac OS. On Windows, both the Enter key and the space bar close the wizard. On Mac OS, the Enter key advances the wizard to the next page, and the space bar closes the wizard.

6. Windows XP and 2000 include Microsoft Magnifier, an accessibility tool that was the interface. When started, this tool turns on accessibility in Adobe Reader until you close it. Every time you open a PDF document, the following message appears: “Please wait while the document is prepared for reading.” To reduce the time it takes to prepare a PDF document for reading, set the page document preference to read only currently visible pages in the reading preferences. Setting the reading order preferences to the reading order in the raw print stream also speeds up this process, but may interfere with the magnifier functionality.

7. To improve the startup time and performance of Adobe Reader, please defragment your hard drive using Disk Utility before installing it. You can use the disk included with your operating system or a utility. Hard drives become fragmented with normal use (for example, installing and uninstalling applications, adding and deleting files). Over time, the computer cannot allocate contiguous blocks of free space and saves files in chunks on the hard drive, increasing the time required to open these files. The hard drive rebinds files and improves performance.

8. If you scan a PDF into Notepad with a scanner, the resulting data may contain null bytes or illegal characters (characters that cannot be typed on the keyboard). This data can execute desktop shortcuts that cause windows to open. The problem does not occur with all scanners. no solution

9. If you open a PDF file in AOL 6.0 to 9.0, the file opens in a text editor. save the PDF file to your hard drive and open it in Adobe Reader.

10. Mac OS X v. 10.3 or later and Safari 1.2.2 or later are required to use Adobe Reader in a browser window.

11. Although Adobe has tested Adobe Reader 7.0.7 on future versions of Mac OS, these operating systems are not compatible with Adobe Reader as final testing was not completed when Adobe Reader 7.0.7 was released.

12. If you paste the character U+3400 in the search field and perform a search, the search fails even if the character exists in the PDF document you are searching for. The same applies to U+3500, U+3600, and U+3700. Type the character U+3400 into the search field instead of pasting it.

13. If you install Adobe Acrobat Elements 6.0 after installing the full version of Adobe Reader 7.0, you may encounter an error in Acrobat Elements when you try to convert a file to PDF and ask if you want to run the installer in repair mode. If you click Yes, the same error will appear the next time you try to convert a file to PDF in Acrobat Elements. Install Acrobat Elements 6.0 before installing Adobe Reader 7.0.7 to ensure that both applications are installed in the same folder. (Acrobat Elements 6.0 does not allow you to specify the installation location.) Note that installing Adobe Reader 7.0.7 does not remove Adobe Reader 6.0, which Adobe Elements installs in the same folder. This installation of Adobe Reader 6.0 (unlike the download version) does not interfere with the functionality of Adobe Reader 7.0.7.

Shortcut keys:

Use the following keyboard shortcut keys to navigate between the document, the help window, and the instruction window:

F1 – Opens the help window and moves the focus to the first item in the help content tab. If the help window is already open, pressing F1 returns focus to the last selection. The Enter key opens the selected help topic. Press the up and down arrow keys to select other help topics.

Alt + Tab: These tabs move the focus between the open help window and the document.

Shift + F1 – Moves focus to the instruction window only if it’s in the document, not the help window.

Is it a good idea to pay the college athlete?

As the college basketball season drew to a close earlier this year, millions of fans watched as the dreams of Virginia Commonwealth (VCU) Cinderella, and later Butler, faltered under pressure from top talent. In the end, Connecticut, a longtime roundball powerhouse, cut the nets in Houston and gave its 68-year-old coach, Jim Calhoun, his third championship.

For Calhoun, the celebration was the culmination of a difficult season, in which his Huskies finished ninth in the Big East. After more than thirty years as a coach, Calhoun could probably live through another season with a ninth-place finish, but his reputation was further tarnished by charges of recruit manipulation within his program, which turned out to be true and resulted in a three game fight. Suspension for next year.

But Calhoun almost didn’t stick around for the next season. His contract with U. Conn paid him a handsome salary of $2.3 million in 2010-2011, plus bonuses in the millions of thousands more. Calhoun is a rich man and Hall of Famer who probably didn’t need to face the embarrassment of seeing someone else coach his team next year.

However, his base salary paled in comparison to the $3.8 million paid to Kentucky’s John Calipari or the $3.575 million paid to Florida’s Billy Donovan. In fact, all three men were poor next to Louisville’s Rick Pitino, who earned more than $7.5 million this year, mostly because of a $3.6 million bonus he earned for…he hopes…completing three years of his career. contract. There’s another $3.6 million waiting for him in 2014, assuming he can just do his job.

It was newsworthy when VCU’s Shaka Smart saw his salary quadruple from 325K to 1.3 million over eight years, but in reality, his salary would still be less than 26 NCAA tournament coaches.

Oh yeah, this doesn’t necessarily count the money coaches make from “camps,” shoe deals, and TV and radio shows.

Basketball coaches are not alone. Many football coaches enjoy seven-figure salaries, free country club memberships, courtesy cars, use of the college plane, and the like to walk the fringes of proud football schools like Michigan and Ohio State. In a tongue-in-cheek true story, Buckeye coach Jim Tressel and several of his players came under the watchful eye of the NCAA sanctioning committee when it emerged the players may have sold memorabilia for as much as… wait for it. again…$2,500.

Oh Mother of Pearl, humanity!!!

For what it’s worth, a college that can produce a football team worthy of making one of the five BCS bowls can rake in nearly $20 million.

One of the best movies ever made on this subject is the underrated 1994 “Blue Chips” starring Nick Nolte, with Shaq and Penny Hardaway playing two of the players recruited in a clean show that got dirty after one season. 15-17 in the fictional “Western”. U”. In a memorable scene, a disgusted Nolte, as Coach Pete Bell, leaves his watering hole after the appearance of “Happy”, a corrupt sponsor and “friend of the show” who has been selected to ensure that the three recruits from Don’t get what you want.. want.” As Bell scolds Happy in the parking lot for buying players for Western shows, an equally disgusted Happy (JT Walsh) responds with a yell that echoes even today. “We owe it to you, Coach…! We OWE them!!”

But we?

In theory, I’m sickened by the disparity between what coaches and players receive for their participation in a successful college program. Trainers like Calipari and Pitino seem to leave their trail of destruction at every stop. Calipari has been to the Final Four three times, but the first two were vacated after allegations of NCAA violations were found to be true. Bob Huggins of West Virginia dropped out of the University of Cincinnati after a DUI charge, and it was later rumored that none of his players graduated.

How does the NCAA respond? By stating that players receive tuition, books, as well as free room and board. Period. As Sally Jenkins ably pointed out in a recent Washington Post article, there’s more. Players get “world-class professional training, the showcase in front of potential employers, the medical care, the free head-to-toe Nike or Adidas gear, the luxurious travel and nice hotel rooms…” You could also add the collectible souvenirs (such as those sold by Ohio State players) and, in the case of a BCS football game, bags full of watches and other trinkets.

Originally, I was all for paying college athletes, but Jenkins’ article made me think deeper. Most of the schools in question cost $25-40k a year to attend, as many of the players are from out of state. Athletic gear is worth thousands of dollars a year (meaning basketball players can expect a new pair of $150 sneakers every month, never mind hoodies and other gear). And you can bet the U. Conn’s and Ohio State’s of the world don’t send their players to the Super 8 to rest for a big game. Their hotels should include plenty of space for high-end, high-load alumni who carry their great wealth from city to city to follow their team. Talk about a networking opportunity?

Here is the other problem. We are talking about two sports. Women’s basketball is close to becoming third and completing the trifecta, but I’ll wait and see what happens after Pat Summitt and Geno Auriemma retire. Of the two sports, not everyone enjoys the gains. It was interesting to see the point reduction charges filed against a sports betting business that was colluding with the University of San Diego basketball team. I don’t remember the USD being on the national radar before this.

Problem number two. Most college athletic programs don’t make money. Even with football considered the largest source of income, only about a dozen of the 117 Division IA (BCS) schools make a profit. Just doing a quick math check. If 80 players earn an additional $25,000 a year, we’re talking about $2 million. Maybe some schools could absorb it, but it would affect the budgets of lower-tier teams. A fair portion of the money generated goes to help the swimming, cross-country, water polo, and gymnastics programs at many of these schools. Should they lose the $2 million? And where is the dividing line? Is it just the male soccer and basketball athletes who make the money? That would make a dent in the major leagues in Title IX, and the next sound you’ll hear will be lawyers beating each other up on the way to courtrooms across the United States, ready to sue the NCAA.

And lest anyone forget this is just Division I. Obviously, Division II and III schools would lose even more because they already have to be flexible with financial aid for their athletes.

My own take on the matter is that paying athletes would only widen the gap between schools that have and have-nots, thus erasing the opportunity that fans have to see the rise of a program like Boise State football and the Butler basketball. Of course, with the NCAA Executive Committee running things, the concept of paying athletes will never come to fruition. Less money for the big fish. That’s probably why we don’t have a playoff system in BCS. Unfortunately, the current system is also not free from corruption; otherwise these thoughts would not be discussed as often.

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