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Do I need to register my business name as a small business owner?

A small business owner has no property rights unless they mark their business name. Sounds alarming? Well, it is. Registering your business or domain name does not give you any automatic right to use the name as a trademark.

Naturally, when people create an entity, one of their ultimate goals is to get their name out there and ensure that their brand is successful in the marketplace. Your name, logos and designs that identify your company name are an integral part of your brand.

In this regard, small business owners should ensure that their copyrights and trademarks are protected in their quest to take their business operations off the ground through advertising and marketing of their products or services.

A trademark gives the owner the right to take legal action for infringement against the owner of a business name that uses it for products or services such as those covered by its trademark.

The terms trade name and trade mark are closely related. Let’s first understand their differences.


It is used to distinguish your products or services from others. Registration of a trademark gives the registered owner exclusive rights to use the trademark within the stipulated geographic region.

Business Name

A trade name represents the name under which a company operates. The registry only identifies the owners of the business. The registration of your name is mandatory and must be done before the company starts operating.

Unlike trademarks, a business name does not give the owner proprietary rights to use the name to perform work. If you have not registered your business name, it is wise to do so to avoid losing millions of dollars in the future in an attempt to protect it. In worst case scenarios, you may lose the rights to use it. Since your company’s trademark costs a few hundred dollars and the application can be completed in minutes, it is important that you register.

Why Trademarks Are Important

Trademarks protect the names, words, sounds, colors, or symbols that distinguish your products and services from those sold or manufactured by third parties. Generally, if a small business owner operates in a small geographic area, they do not have to register their trademark. However, with the rise of e-commerce, selling your products or services over the Internet to other regions or states makes trademark protection crucial.

Sam, Trademark Attorney

“Today, everyone uses the Internet in one form or another, which in my opinion requires a federal registration,” Sam said. “Perhaps the fundamental benefit of obtaining a federal registration is the fact that it broadens your geographic reach, either across the country or across the state, depending on the type of registration you obtain.”

Trademark role

Trademarks avoid any type of confusion that may arise in the event that several companies use similar or equal names and / or logos. The trademark process legally sends a formal notice to others that your company owns exclusive rights to a certain name within a specific geographic location.


When your business name becomes famous, a person can use your business reputation to profit. For example, in 2005, the name MorganFreeman.com was registered by a company that wanted to attract visits from those who were looking for information about the famous actor of the same name. Freeman decided to register his name and obtained the rights to the domain name.

The trademark process

As noted above, registering a trademark takes minutes and only requires a few hundred dollars. You can seek the help of a competent attorney to make sure everything is done correctly. Keep in mind that you could lose millions of dollars in litigation when your company expands to become a large national chain.

Kitchen cabinets: choosing the perfect color


White is still a more popular choice for areas that will be decorated with white, black, and gray. These custom cabinets will coordinate perfectly with a modern home or complement a stylish look, making them a versatile option that will help them last for years regardless of how many remodels a home sees or what style a homeowner prefers.

On the downside, white shows dirt more easily than any other color. If the home is full of young children with dirty hands, homeowners will feel like they spend half their day cleaning dirt from doors and drawers, especially if they are in high traffic areas. This color also shows dirt and dents more easily than any other color, as well as blemishes such as scratches. Homeowners with multiple children or grandchildren who are always in and out of the dining area may consider another option.


Custom black rta cabinets will add a stylish look to any modern home. This color will not show all smudges or fingerprints, allowing homeowners to clean them when they have time rather than when they can see the dirty stains.

The main downside to having custom black cabinets is that it tends to show scratches just as easily as white ones, if not more. The only other downside listed by consumers is that black is simply not as versatile as white. These will complement modern styles, but they won’t look good if homeowners want to remodel and change everything to a traditional look.


Custom gray rta cabinets may seem a bit out of the box, but that’s exactly what makes this color so popular. Instead of wood or going with a black and white, gray allows homeowners to show off their unique personality and style. They also offer the perfect combination of benefits in both black and white. For example, they go beautifully with several different decorating schemes, from modern to elegant. Gray will not hide dirt as easily as black, but it will not show dirt in the same way as white. It doesn’t show as many scratches, but it doesn’t completely hide them either.

Custom gray kitchen cabinets provide the perfect balance between the benefits and disadvantages of black and white.


Wood kitchen cabinets come in a variety of colors, but the same basics of black, white, and gray can be applied to the shade of wood. For example, darker woods will show scratches more easily, but they won’t show dirt as well. Lighter colored wood is more versatile and will stand the test of time, coordinating perfectly with one remodel after another.

The important thing to consider when choosing rta wood kitchen cabinets is the type of wood. Harder woods are generally recommended due to their durability.

Designing rta kitchen cabinets is a great way for couples to make their home look unique as they show their personality through every detail of their home.

2 Crave Wheels – The Ultimate in Aftermarket Custom Wheels

Choosing the correct set of wheels to fit your vehicle can be quite a challenge. Of different colors, sizes and widths, it can seem overwhelming. It seems like a lot of places you go looking, both in the real world and the virtual world, don’t seem all that excited to help either. Unless you know exactly what the brand is looking for and every time you feel like you are hardly the consumer.

2 Crave alloy is a brand that attracts the masses. Made of light alloy, these replacement wheels will dramatically improve the handling of your vehicle and, above all, the overall appearance.

They are no strangers to the aftermarket wheel industry. Have many of the hottest styles you’ve been looking for for your car, truck, or sport utility vehicle. Whether it’s chrome, black, silver, or black and machined, this tire company has the styles you’ve been looking for these days. Accessories include the popular Chrysler 300, Dodge Charger, Dodge Challenger. The SUV app included the Cadillac Escalade, Lincoln Navigator, Ford Edge, GMC Envoy, and the popular Chevrolet Tahoe.

Some people still have the idea that aftermarket tires are very expensive, difficult to maintain, or just plain ugly. Those days are behind us. Have you been to your local dealership lately? Even the most basic mom and dad dealerships will outfit their cars with replacement wheels. Giving cars much more attractive and helping everyone.

Also, the price of wheels has dropped dramatically in recent years, the days of having to finance wheels or take out a second wheel loan are over. 2 Crave set out to make aftermarket tires affordable and reliable for the average consumer.

We all work hard and spend a lot of time traveling. Let your vehicle look good without breaking the bank. The next time you go to a place that specializes in wheels, you will have a little more knowledge about what you might be looking for. 2 Crave wheels are owned and operated in Southern California, the unofficial mecca of the wheel industry. Where trends are marked and broken daily. We may not be on the cover of magazines or take our cars to shows every weekend, but there is nothing like the feeling of pride in the appearance of your vehicles, so choose a set of wheels and let your elbow sticks out a bit.

Why is deriving a specialized digital marketing solution crucial?

Today, companies are concentrating on digital marketing campaigns that involve the use of innovative concepts and ideas. It’s time to list the benefits of this marketing strategy under the supervision of an expert.

The concept of digital marketing is constantly becoming an important pillar of the growth and success of a business. Many corporate establishments now have to rely on this marketing concept to stay ahead in a highly competitive business environment. This concept frequently explores the adoption of distinctive methods to provide massive visibility to a business organization’s website on each platform. It always emphasizes the adoption of fresh concepts and to boost the reach of a commercial website to occupy a dominant position in the search engine ranking. This type of marketing also emphasizes the use of various latest social media tools to maintain constant contact with the global audience.

The emergence of the digital marketing campaign has totally transformed the operating and management framework of a company to a great extent. Now is the time to discuss the benefits that can be gained with the help of a digital marketing company. These are:


Unlike traditional marketing methods, this concept helps you easily find and reach your target audience without incurring additional expenses. This marketing concept has made it easier for small and medium-sized businesses to easily attract the attention of new customers in any corner of the world. It has helped many startups to conveniently expand their businesses around the world without spending a lot of money.


It enables companies to form close business links with their respective customer bases through special offers and lucrative deals. The sole objective of such an approach is to record a maximum sale of different products and services within the set time frame. It also allows many commercial households to easily assess the changing tastes and preferences of customers.

Brand promotion

Many business organizations have recognized the importance of digital marketing when promoting any new brand to gauge audience reaction. The advent of this type of marketing has simplified the task of educating and promoting the brand to create a loyal customer base for solid profits in all situations.

Competency assessment

This new marketing idea not only guarantees a massive sale of different commodities, but also helps companies track the progress and market position of rivals without spending money on hiring outside agents. It also encourages low-ranking companies in the market to work hard to achieve a respectable and dominant rank in order to gain the attention of customers.

Consumer freedom

The advent of digital marketing has greatly increased the scope of customer freedom in terms of selecting the product or service of their own choice from different companies. It helps consumers to easily associate with the brand or vision of a commercial organization without encountering any external pressure. It has also helped them update their choice and preference to escape the barrier of boredom and monotony.


All of these factors mentioned above have contributed significantly to the overwhelming popularity and craziness of digital marketing. Ultimately, this has raised the revenues of several large, small and medium business establishments over time.

Smart lawyers have smartphones

In my CLE on customer service, I reveal a very simple formula for satisfying customers. Know what they expect, and then manage those expectations. The formula is certainly simple, but we all know that it is much easier said than done.

Expectations of communication problems

One expectation covered in the CLE is communication problems. I talk about how to handle customer expectations of returning phone calls and emails, of course. Everybody does. But what about the expectation that your message will actually be received? I think it’s safe to say that when a client leaves a message via voicemail or a receptionist, the client reasonably assumes that the attorney will get the information in a few hours. Certainly, that has always been the case with telephones. (When the call will be returned is another issue beyond the scope of this post.)

What about emails? This is an expectation that has changed significantly in recent years. The reason? The popularity of smartphones. I got my first cell phone many years ago when most professionals were buying them for the first time. Until this year, however, I stubbornly refused to upgrade my cell phone to a smartphone. Two reasons. First, I prefer to keep my technology needs simple. Why buy a phone with all these fancy features that you thought you would never use when all you wanted was a phone to talk to people? It never bothered me having to wait a few hours to be in front of my computer to see how much money I was losing on the stock market that day. Second, it never ceases to amaze me how rude people are to their smartphones. People check emails at the most inappropriate times. I knew I would be tempted to do the same and vowed not to become one of those people.

Joining the 21st century

So what made me change my mind? Earlier this year I was scheduled to meet a coaching client at a local coffee shop at 7:30 a.m. This attorney was apparently late as he still did not show up at 7:50 a.m. Then I called his cell phone number to see what was up. Turns out he was ill and had emailed around 6:00 am apologizing for the late notification and letting me know that he was unable to meet with me.

My initial reaction was that my client was not particularly considerate. He should have called me on my cell phone and left me a message. Did you really think that I always checked my email from my home computer first thing in the morning? I usually do, but that day I couldn’t. On further reflection, I realized that the question I really should have asked myself was “Did my client have a reasonable expectation that they would receive his email before leaving my home? The answer is yes. It was reasonable for my client to expect me to there would be a smartphone and that your message would be received. After all, an overwhelming majority of my coaching clients have smartphones. Well, duh … don’t you assume I have one too?

Lawyers must look beyond their own individual universe when deciding to purchase certain devices. In my pre-smartphone era, I was largely unaware that as smartphones gained popularity, emails were frequently used to leave messages. In my universe, I thought that smartphone users were sending emails in a more conventional way. I usually check my emails every few hours from my computer and rarely do I receive an email that requires an immediate response. Responding within hours is usually sufficient. I didn’t realize that so many people with smartphones use email in the same way that I use the phone; to leave messages that are received shortly after they are sent.

Be smart

Do you have a smart phone? The latest ABA survey indicates that 25% of lawyers do not. Many of your customers assume that they are and expect their emails to be read promptly. I paid the price of not having a smartphone. If one of your customers e-mails you and not receiving the information causes adverse consequences for your customer, you too will pay the price – a dissatisfied customer.

Which one do you have? Talk to 75% of the attorneys who have one. That is essentially what I did. I spoke with my coaching clients and got many opinions. Fast answer. Everyone has their preferences and their reasons. There is no one size fits all. I have an iPhone and I really like it, but that’s me. The important thing is not what you buy, but that you buy one.

How to lose weight in a week: 3 tips to gain

When you want to know how to lose weight in a week, it helps to start by understanding how your body works on a diet.

Some believe that starvation is a great way to lose weight. It helps, but it has limitations. Once your body is deprived of nutrients for some time, it reacts by going into starvation mode.

Under these conditions, without being sure of the availability of nutrients in the future, your body tries to conserve energy sources. It protects every bit of fat stored in your body, preferring to sacrifice protein for energy production. This interferes with your plans for how to lose weight in a week.

This is also why carbohydrate depletion has a limited effect on maintaining weight loss. In the long term, protective defense mechanisms will conspire to conserve fat against prolonged caloric restriction, preventing weight loss.

Crash diets are not very successful for this reason. Deprived of vital nutrients such as minerals and vitamins along with calories, the body’s metabolism locks in a concerted effort to preserve energy resources in the form of fat.

How to lose weight in a week? You must do three things.

Eat healthy

It is important to eat a balanced and healthy diet even when you plan to lose weight quickly.

This is because when you blindly try to cut calories, you will not only cause your body to take defensive measures to store fat, but it will throw other things like hormones and metabolism out of balance as well.

Using a weight loss calculator, calculate the number of calories you will need on a daily basis to meet your energy demands. This will vary depending on how old you are, whether you are male or female, how much you weigh, and how active you are.

Try to achieve a calorie deficit. This does not mean that you should starve yourself completely. That is counterproductive. Instead, you consume fewer calories than you need so your body is forced to seek the remaining energy from burning stored fat.

Muscle development

Muscles are like a furnace inside your body. They constantly burn calories for energy. The more muscular you are, the more energy your body will burn.

5 kilograms of muscle require 350 to 500 calories a day to maintain. This means that your muscles are burning the equivalent of 2.5 pounds of fat each week, even if you are at rest, doing nothing!

Building muscle requires resistance training and isometric exercise. You can do this at home or in a gym, and by lifting weights or doing other weight loss workouts with exercise equipment. This helps build muscle while losing weight quickly.

Include more protein in the diet

Proteins are harder to digest and take more energy to break down. They also drive your body to use fat for energy, helping you lose weight.

Adding one gram per pound of your body weight to your daily intake is a good measure. If you weigh 100 pounds, add 100 grams of protein to your intake every day. This is enough to build and repair muscles.

By combining these 3 approaches, you will quickly discover how to lose weight in a week.

Can the traditional pyramid law firm structure meet today’s pricing and service pressures?

Following the deep economic recession of 2008, more and more corporate legal departments and general counsel have requested concessions on hourly rates, volume discounts, and alternative rate agreements. While the traditional pyramid model of law firms is far from extinct and will likely never go away, there are questions about whether it is flexible enough to meet these demands. Undoubtedly, technological and economic pressures on the pyramid model are driving dynamic change in the legal field and in the way law firms are structured in particular. This article addresses the possible solutions to these challenges.

In the traditional pyramid law firm model, the base is broad and includes a pool of associates that generally shrinks as they move into partnership. Depending on the company, this reduction continues through senior associates and income partners to the much narrower top of equity partners. As you move up the pyramid, compensation and hourly rates generally increase. In a true pyramid model, a lawyer moves up or moves if they don’t go to the next level. This model is also used in other professional services companies.

While this model has been highly successful for more than a century, it can exclude mid-level to highly experienced attorneys who are qualified to provide legal services, but who do not want the additional demands of the traditional law firm. For example, an attorney who is the parent of young children may want to work 30-40 hours a week, but cannot handle the demands of a large litigation load. However, a partner level attorney who prefers to provide legal services rather than develop new business. At many firms, the top of the pyramid can only be reached by an attorney generating millions of dollars in origination. Not all lawyers want this lawsuit as part of their professional life.

Another model, called the “Diamond” model, concentrates a significant portion of the legal workforce in the middle. This includes senior associates and partner-level attorneys who are experienced and capable, but who do not want to be in the traditional way of joint ventures. Staff attorneys, as well as paraprofessionals, provide additional staffing opportunities. By controlling the overhead burden per attorney, a “diamond” law firm can theoretically provide lower cost legal services to clients. Additional efficiency can be gained by focusing the company’s business in one or a few practice areas, for example a “boutique” model.

While the future of the diamond model has yet to be determined, they present interesting potential solutions to reduce the cost of legal services.

Book Review – Life After Death Experiments – Groundbreaking Scientific Evidence for Life After Death

What if you could have a scientific reason to believe what you already know in your heart to be true? The Afterlife Experiments: Breakthrough Scientific Evidence of Life after Death (Pocket Books) by Gary E. Schwartz, Ph.D., offers such a gift for those who know that life is eternal, that the soul survives the death of the physical body. University of Arizona professor Dr. Schwartz and his innovative double-blind experiments have attracted a lot of attention. His methodology removes all skeptics’ objections to survival research, except one: that he does such research in the first place.

As a scientist, Dr. Schwartz likes to develop hypotheses and test them. He believes that his work offers evidence that supports the hypothesis that living info-energy systems, once created, continue indefinitely, that is, that there are eternal souls. It does not say that it has “proof” of life after death. How can you show another person, he asks, that you love a particular person? Not by what you say, not by what you do, because those words and actions could be motivated by something other than love. You just “know” inside that you love that particular person, but how do you “show” it to another person? That is a problem. Another problem is this: How do you know that you are correctly interpreting what you experience as “love”? Maybe it’s really something else. Dr. Schwartz responds that the scientific process allows us to infer the existence of things that we cannot directly detect, to affirm the existence of the invisible, such as gravity. Science also allows us to evaluate interpretations of our experience, reject some interpretations and allow others to remain viable.

We all know that experiments in mediumship cannot “prove” the existence of life after death, because there are too many alternative interpretations of the data. On the one hand, perhaps the medium, or psychic, has tremendous clairvoyant abilities and can simply “know” the answer to any question posed, without having to receive information transmitted by the real spirit of a deceased person. This “Super Psi” hypothesis is almost impossible to disprove. The double-blind experiments that Dr. Schwartz reports provide evidence of “anomalous information transfer,” to be sure, but no experiment can absolutely “prove” that the information comes from non-material souls. Instead, Dr. Schwartz considers the details of the information exchanged. For example, when a medium transmits some information from the deceased to the seated relative, the spirit often corrects the medium, jokes, and interacts with the medium. If the medium were simply collecting information and were not in real dialogue with an intelligent being, this type of event would not occur. The bottom line is that the simplest explanation for all the data is that the anomalous information transfer comes from living souls. So he has the scientific data that allows us to believe what we already know to be true. And that?

Gary Schwartz has a greater vision than proving that life survives death. His research has provided reason to suspect that love is behind it all. It is love that motivates the transfer of information: the communication between the loved one in spirit and the loved one in the physical body. Sir Isaac Newton, the man who discovered gravity, declared that this attractive force that existed between all things in creation was a manifestation of God’s love. In other words, Newton equated gravity with love. Love is the universal energy, says Professor Schwartz.

Love puts a human face on energy; in the info-energy systems we call souls. He also points out that it is love that motivates most of the communication between the psychic medium and the infoenergy system, also known as the soul. In many cases of his experiments, the spirit communicated information that had less to do with the experimental requirements than with the communication of love to the living relative. As much as a spirit may have shown motivation to help the experiment succeed, and would convey the required information, there would be other communications motivated by the strong desire of the spirit that the living relative know the love that still emanates from the deceased relative. to the living.

As Dr. Schwartz tells the story of how he became involved in this research, it was his love for a colleague’s love for his deceased father that inspired him to investigate the afterlife hypothesis. There was intellectual curiosity, but perhaps not enough to justify the criticism that such research would generate among his colleagues. It was love that drove him to action. As a bonus to the success of his experimental design in demonstrating the feasibility of a scientific exploration of the question of survival, his work clearly revealed the eternal presence and infinite power of love to unite creation, making communication and communion not only possible, but also vital. to life itself.

Interpreting pet rat bites

It will happen eventually; your pet rats will bite you. But most of the time, their reason for biting you is not because they want to eat you, or because they don’t like you, or whatever negative you take to mean a bite. No, most of the time, they are probably showing you some love and affection.

Lacking speech, rats communicate in different ways. Sometimes they do it with their teeth. Since we are not covered in fur, rat bites can sometimes sting us. Bites vary in severity, and it is important for pet rat owners to distinguish what rat bites mean. Most rat bites do not harm our skin. Some are just small nips while others are a bit tougher. It is rare for a pet rat bite to penetrate human skin. When it happens, many times, it is the owner’s fault.

Gentle pinching can be interpreted as a kind of grooming. Yes, rats love to groom each other and if you keep them as pets they will probably groom you as well because they like you. These bites can be considered displays of affection. Do not withdraw your hand when a rat is doing this. Typically, a pet rat will scrape its teeth into your skin to groom you. Other times, gentle nipping can also be perceived as something a rat does to test what kind of being you are and what you are made of, especially when it is still new to your care. It is because the rat is curious and not because it is hungry. However, there are times when a pet rat may lick and bite you because it wants to taste you. But this only happens when you’ve just recently handled some food and didn’t wash your hands.

There are also some times when a rat is grumpy and not really interested in playing. When you tease him while he’s feeling like this, prepare for a stronger pinch. This type of bite may be more difficult, but it is certainly not strong enough to break your skin. At times like these, leave the rat alone and don’t disturb it. It will come to you when it is ready to play and be petted, eventually.

Hard bites that do not break the skin can also be interpreted as a kind of game that rats like to play. Your rats may think it’s funny, but since these types of rat bites sting a lot more than light bites, you should probably try a tagline to let them know that you don’t like these types of games. Don’t get mad at them, just find a solution to stop them from doing it. Do whatever works as long as they learn that touching is good, but that pinching is definitely bad.

It is rare for a pet rat bite to draw blood. However, it happens, most likely because it scared or scared him so much that his first reaction is to bite hard. Remember that rats are often prey due to their size and therefore easily startled. Do not start them.

Pet rat bites are usually not that harsh. Just remember that for a pet rat, a bite is a form of communication or a sign of affection. Don’t be afraid because your rat bit you. It just shows you how much he likes you.

Large property management companies

Choosing the best manager for your property can promote your real estate investment or even break it. There are managers in all parts of the market and it is important to distinguish the good from the bad.

Messaging and branding

The brand and the outbound messaging that the company uses is an important factor that can be used to determine what they really are like. Be able to understand them and how they work. So you need to ask questions.


The first thing you need to know is whether the company is licensed and recognized by the appropriate body. You need to make sure you know what kind of properties they manage and then get referrals. You should never go ahead with the deal if the company is unwilling or unable to provide you with the necessary documentation. When you see the documentation, you can comfortably tell that your operations are legitimate.

You should also know the following things about the company:

  • How they set and collect the rent

  • How are maintenance and repairs handled?

  • If property inspections are conducted

  • Retention and marketing of tenants

  • How are tenant and landlord funds handled?

  • How they do the tenant evaluation.

The other things you should talk to them about include:

  • Your management fees

  • The management contract

This should be done with about three companies that you may have shortlisted before you can hire them. You must stay alert and not settle for the first company you meet with how good they seem to be. There really is nothing wrong with talking to other companies. Talking to other people confirms that the initial preference was the best, and you may even have a few more questions. Young never knows, the next company might be better than the first.

If you don’t take the time to talk to others, you will have nothing to compare with. It is important to have an idea of ​​how other companies operate to be sure that you are making the right decision. There are many databases that you can use to locate management companies near you.

You must appreciate the fact that finding a manager for an investment you have made is a very important and big decision. You should do a thorough research before settling for either. There are many qualities to consider when choosing a great organization.

You should try to get references from various sources. This is one of the best ways because you will get to know other people’s experiences first hand before choosing. You can get some amazing advice on the entire election process. Since references can sometimes be skewed, you have to get them from all corners. If you receive the same reference about a certain company, it could be true after all, regardless of whether it is a good opinion or a bad one.

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