Grinding It Out – Book Review

Ray Kroc (1987)

ISBN 978-0-312-92987-9

Book Price: $ 9.99

Classic success story

Ray Kroc is the business legend behind the amazing McDonalds franchise. He was 52 when he joined the McDonalds brothers (in 1954) and opened his first franchise. In a decade he had become a millionaire. His odyssey is a classic success story. McDonalds has become the most successful fast food operation in the world.

Success trip

In sixteen chapters, Ray Kroc presents his successful journey. It raises ideas such as: Take advantage of opportunities (Ch. 1); Pursuing larger accounts (Ch. 4); Meet the McDonalds Brothers (ch. 6); Overnight success after 32 years (ch. 8); Taking risks … the world’s only path to economic freedom (ch. 16), and much more!

Success in business growth

Ray Kroc has an uncanny ability to boldly express his beliefs and quickly share a relevant story to draw readers to his message. He relates: “I have always believed that every man makes his own happiness and is responsible for his own problems … it works just as well for me now that I am a billionaire as it did when I sold paper clips for thirty-five.” dollars a week and playing the piano part time to support my wife and young daughter … “

Ray’s philosophy is simply “… seize any opportunity that presents itself.” That’s what he did when he met the McDonald brothers at their only restaurant, and the rest is history!

From basic beginnings to astonishing success in business growth, readers will find ideas to drive business development. Kroc expresses: “… I was fifty-two years old, and then I became a success overnight. But I was like many personalities in show business who work in silence … I was a success overnight. morning, but Thirty Years is a very, very long night. ” Mr. Kroc conveys the key that success is never instantaneous, but a process!

Ray also shares business growth ideas, stating: “You must hone all the fundamental aspects of your business if you expect it to perform well … adversity can strengthen you if you have the will to overcome it … Highlight your own strengths, emphasize quality, service , cleanliness and value, and the competition will wear itself out trying to keep up. “

Attractive story for success

Ray Kroc shares an interesting story of immense success in business growth along with key ideas to practice.