Creation of a high-level advanced product
What do we need to run an advanced program? What can we sell for $ 297?
What I like to watch is a 10 hour video or MP3 series. I think all information marketers who have business selling courses on what they know should be able to teach for 10 hours on their topic. If they can’t, they need more information. I really do. I know some people may find it harsh. But I really do. Anyone who says “I know enough about something to teach you what I know” should be able to teach for 10 hours. I really believe that deep down.
Does that mean you are disqualified if you only have 5 hours of training on your mind? No, but actually I fully believe that if you logged those 5 hours of training, you could come up with another set of questions to record the value of the other 5 hours of training.
Literally recording 10 hours takes 10 hours. It’s just a matter of physics. I’m focusing on this because some people take 6 months to create their 10 hour program, and it literally only takes 10 hours. Now, there is some prep time. And I guess someone knows what he’s talking about …
Literally in 10-15 minutes they should be able to create an outline of what they are going to teach each hour. Each of the 10 hours takes 10-15 minutes of prep time, so let’s call it 1/4 hour for 10 hours, that’s 2 1/2 hours of prep time, plus 10 hours of recording. That means it takes 12 1/2 hours for someone to create an information product that can sell for $ 297.
If someone only worked 1 hour a day for 12 1/2 days, they would do it in 12 1/2 days. That’s as opposed to the 90 or 180 days it takes most people to create their first product. Literally – 12 1/2 days. And that only works 1 hour a day!
Many people say, “I don’t have full time to work in my information business.”
Well, you don’t have to. All it takes is 1 hour a day to get started. 1 hour a day to create that product.
After 12 1/2 days, this person also has the $ 297 product.
So far you have a coaching program, because you teach the coaching program on the fly. Then in 12 1/2 days, you have the 10 hour advanced program that you can sell for $ 297.
The question is, what do you sell for $ 97?
There are a few different things that someone could sell for $ 97.
Someone could easily say, “I finished my 10 hours. I could probably make a 3 hour summary of everything I taught during the 10 hours and turn it into a $ 97 product.” That is an option that would be quite easy. It would take someone about 3 hours to do that.
That is one way to do it.
Another way to create the entry-level product would be to choose 1 hour out of the 10 that signed up for the $ 297. Or, better yet, take 20 minutes of 3 different workouts in the 10 hour program. So 3,20 minute segments that really go deep into some particular topic, and sell it as a 1 hour training that goes deep into these particular 3 topics. Sell it for $ 97.
When I choose 3 segments of 20 minutes, I am being arbitrary; It could be a segment that teaches a particular topic for 17 minutes, another for 27 minutes, and another segment for 18 minutes; that may not be accurate and is fine. The key is that people will learn these topics.
The great thing about this is that when someone buys the $ 97 training, they can have an offer on the download page, below all the trainings. You can say, “by the way, if you really enjoyed this training, you will love my advanced training because it is 10 times what you just received.”
Which is true. They have obtained 1 hour out of 10 o’clock. So the advance is 10 times what they just received. If you love the 3,20 minute segment, OMG, you are going to love it all! And they can get 10 times more training for $ 297 instead of just $ 97.
I’m presenting this to you this way because I want to make it clear how easy it is to create a full funnel in literally about 15 days.