How to use popups without ruining your SEO
The world is like a vast meadow and we digital geeks are different kinds of herders. Some pastors appreciate things that pop up along the way, while others ignore them.
Oh! We are shepherds, right? (Funny is…!)
Don’t jump to a conclusion… just keep scrolling to extract the central notion!
So… now, can we relate the above expression to today’s online marketing industry?
OUI bien sur!
The digital sphere also incorporates different technicians. Among which, some would like to click on the digital “pop-ups”, while others get annoyed and just close them. However, in some cases, these interstitial ads generate more leads for a specific website. And, without a shadow of a doubt, Google loves them too. So, just add the popups to your website and get one step closer to the point of success.
Wait a bit!
Is your website rank shaking? Are you losing your potential customers after applying an interstitial?
If so, then stop your steps right now…
Find here 7 great tips that won’t hurt your SEO even after adding popups to your site.
1. Let go of the “Input” popups
Perhaps most disturbing is the interstitial that has appeared when visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. You will unintentionally interrupt the flow of browsing the subject online. So, switch to quit popups instead of the ones that appear on input.
2. Spot the differences between spam and relevant interstitials
Google’s mobile interstitial penalty attacks intrusive interstitial ads on the first shot. According to the general rule of thumb, if your interstitial ads are spamming, detracting from the user experience, or undervaluing your mobile page, then Google will definitely strike back on that website. So be 100% sure and then add a non-spam material to your site.
3. Turn towards timed popups
As we have already discussed to remove input popups. Just one more crucial thing is to set a specific time with the interstitial. Do not attach the “manual close” option to it. Instead, select the time limit of 3-5 seconds and let it close without user intervention after that limit.
4. Keep your eagle eyes on “gray area” interstitials
Some popups, such as “language selection”, are also interstitial. And they can have a negative impact on a website, according to Google’s guidelines. So make sure you are safe instead of apologizing later. Some more examples are: sticky sidebars, live chat boxes, share buttons, and coupon popups. So just be careful!
5. Hooray! Be liberal when using interstitial ads on desktop
Some websites make a smart move and discover a great solution to the interstitial penalty. Pop-ups wrap up on mobile devices and evolve on desktops. Also, find a number of pop-up plugins that reveal the interstitial ads on the specific platforms. Even one website platform, Wix, wraps this obstructive material on all mobile devices.
6. Incorporate Neil Patel’s “Hello Bar”
It’s a little Neil Patel tool. Hello Bar is a bar that stays at the top or bottom of the screen, keeping important site content intact. It will not hide the relevant subject on the website. Therefore, Google is happy with this tool. Just be sure to add for a limited time, not scrolling to the bottom.
7. Use Authoritative But Intrusive Interstitial Ads With Caution
Some of the interstitial ads interfere, but Google doesn’t restrict them. These are page-to-page interstitials and exit interstitials. For the latter, insert a tag without an index into your code and you won’t step in the wrong area. To date, these are not penalized by Google. But no one knows what a new update will bring. So make the UX good without violating Google algorithms and be safe.
These 7 influential weapons will allow you to use popups or interstitials on your website without hurting SEO. Use these tools and magnetize customers through these amazing things.