Real estate agents: how to present the STRENGTHS of a house

While a real estate agent must abide by, uphold, and uphold both the words and intent of the Code of Ethics, they must also effectively represent their client and their client’s best interests. This is his fiduciary responsibility, as well as a fact of life, because unless a house is sold, a real estate agent will not get paid his commission/fee. To do so, one must be able to identify the best points/assets of a particular home, as well as being able to visualize and articulate the possibilities! While maintaining integrity and full legal disclosure, quality agents develop the skills and abilities to better present the STRENGTHS from the house

1. Style: We all know that houses come in a variety of styles such as Cape Cod, Split Level, Colonial, Ranch, High Ranch, Contemporary, etc. Each of these has certain strengths, as well as weaknesses, and a real estate agent must fully understand and be familiar with the advantages of the particular style of home. Who could be the best niche audience for this style? How can you best articulate and motivate a potential buyer? Obviously, it all starts with the ability to listen to what a particular buyer is looking for and explain how this particular home is a good fit for them.

2. Trends: What specific attributes, unique features, etc., does this home and/or property possess? Consider trends/factors such as ease, energy efficiency, property features, etc.

3. Region; bedrooms: Why is the region in which this house is located positive? Think about the area, in general, as well as the specific neighborhood and block! What is unique about the rooms or a specific room? Obviously, one must accentuate the positive!

4. Energy efficiency: Are there green features, environmental benefits or energy efficiency features? Examine factors such as windows, doors, appliances, HVAC, insulation, etc.

5. Necessities: Listen carefully to what a potential buyer is looking for and be prepared to point out how this particular home meets these needs.

6. Gardens: What features of the property are most exceptional? Is it beautifully maintained and landscaped? Is it low maintenance? Are concrete and paved areas well maintained? Are the lot size, shape, dimensions and layout positive?

7. Deals: Are there any special treatments that will come with the house that might appeal to a potential buyer? This could include kitchen design, entry hall, closets, flow, window treatments, etc.

8. Heating: Is the heating and air conditioning system efficient, quiet, effective and positive? Are the boilers, burners and other units reasonably new and in good condition, and have they received consistent good maintenance?

9. Solid arguments: Quality agents always know the strengths and strengths of a house they represent. Focus attention on these, whenever possible!

Realtors need to be honest, helpful, and friendly, but also effective salespeople! How will you present a house? STRENGTHS?