Ticket Broker Tip #44

We have created several tips to help ticket brokers make money buying and selling tickets. Many of these tips exist to help brokers make extra money. Some of these tips are designed to prevent you from making bad decisions that will cost ticket brokers money. This is one part of a series of articles expanding on and explaining some of these tips.

We have seen many new ticket brokers buy tickets online, wait until the tickets arrive, and then put them up for sale on the exchange of their choice. This is a rookie mistake that we don’t want anyone to make.

All of the listing services we know of and have used allow tickets to be purchased today and shipped later. Everyone in the industry recognizes that there is a float time when receiving a physical ticket. It’s something we all have to deal with.

A hot event literally sells out in minutes. A common thing for a ticket finder is to first try to buy the ticket from the source (eg ticketmaster). If, without success, they immediately turn to the secondary market. This is the target person you want to sell to. They are highly motivated buyers and are willing to pay the highest premium.

What a ticket broker needs to know is to list your tickets as soon as possible. The faster he lists them on the secondary exchange, the more likely one of these highly motivated buyers will find him. There is also less inventory available, which increases the odds that they will match your listing.

Advance sale is always the best sale. They are consistently the highest margin transaction and obviously put money in your pocket faster.