5 Facebook Marketing Strategies

There are more than 800 million people who use Facebook. Today, Facebook is more than a way to connect with friends and family. It is an essential tool for an online business owner.

The first stage for Facebook marketing is to create a brand page for your business. Make sure your ‘wall’ (the section where you upload information) includes only the right information and be respectful when replying to or commenting on someone else’s post. Remember that anything you post and send to cyberspace can stay there forever.

1. Facebook advertising

The great thing about Facebook advertising is that you can customize your ads to show to particular groups or segments of people. This is based on the information contained in your profile or on your gender, location or personal preferences.

There are two main types of display ad types on Facebook.

‘Impression-based’ Facebook advertising is where your ad is counted as one impression each time it is displayed on a user’s screen. This method of advertising on Facebook is typically used by companies that run many different ad combinations.

‘Cost per click’ or CPC Facebook advertising is when you are only charged when users actually click on your ad. This is a good way to get started with Facebook marketing, as you can control how much you spend each day so you don’t overspend your budget.

2. Promoted Posts

Promoted Posts are a sponsored story that appears in all your fans’ newsfeeds and is also visible to their friends. It’s seen by more people than a regular post, so make sure that when you choose to boost a post, it has a strong and engaging message.

3. Facebook Apps

There are many Facebook marketing tools and you can have up to twelve apps on your brand page. The first four apps are displayed by default, with the first being the Photos app. It is important to optimize the applications you install and move them regularly with new offers or promotions. The image displayed in your app box is like a small ad, so make sure it displays your offer appropriately.

4. Have a Facebook ‘Like’ on your website

One of the simplest Facebook marketing strategies to drive traffic to your Facebook page is to display it on your website or blog. A “Like” will make it very easy for your visitors to “Like” your page without ever leaving your website. They will then see all the messages you post to Facebook in their news feed.

5. Use more images

Photos on Facebook can generate more than 50% more likes than the average post. Use images, quotes, statistics, infographics, or anything you think will grab the attention of your target audience. Remember that most of your posts should include images!