What Triggers a Google Ad Suspension?

Google Ad Suspension

In the world of online advertising, there are many things that can trigger a Google Ad Suspension. The most serious of which involve violations of Google’s policies and terms of service. In such cases, a suspension is usually permanent and will not be overturned, even by appeal. It is crucial that you understand what can cause your account to be suspended in order to ensure you do not make the same mistakes in the future.

If your account has been suspended, you will receive a notification in the Google Ads Manager with the specific reason why. This should be followed by a warning email that lists the policy violation and provides you with a list of action items that you must take to resolve the issue in order to get your account reinstated.

Once your Google Ad Suspension, all of your campaigns, ad groups and individual ads will stop showing on the Google network and will not be able to direct potential customers to your website, landing pages or apps. Typically, this also impacts your merchant accounts as well. Advertisers often feel a sense of panic as a result of this, and fear losing their organic traffic. We would like to calm your nerves and let you know that, with the exception of a hacked or malware-infected website, your organic traffic will remain unaffected.

What Triggers a Google Ad Suspension?

Besides being proactive and ensuring that your account does not get suspended, there are many other things you can do to help prevent or speed up the process of getting your account unsuspended. First and foremost, be sure to carefully review all of the policy violations that you have been notified of, and address them to the best of your ability. It is important to keep in mind that Google has multiple policy teams around the world, and there are several different ways they may interpret a particular policy. It is not uncommon for an ad to be disapproved due to something as simple as using a forbidden word or trademarked phrase, and it can be difficult to catch this sort of mistake without some careful analysis.

The next thing to do is submit an appeal through the form provided by Google Ads. This should be very carefully crafted and detailed, outlining the steps that you have taken to rectify the situation in order to get your account reinstated. It is very important that you treat this as your only chance to recover your account, and be extremely careful to provide accurate information.

In addition, do not submit multiple appeals as this can slow the process down. It is better to wait for a response from Google than to try to rush the process along. It is not unusual for it to take several weeks to get an appeal resolved. In the dynamic world of digital marketing, Google Ads has emerged as a powerful tool for businesses to reach their target audience effectively. However, amidst the opportunities it offers, there exists a risk that many advertisers face: Google Ad suspension. This occurrence can be a nightmare for businesses, causing disruptions in marketing efforts and potentially significant revenue loss. Understanding the causes, consequences, and remedies associated with Google Ad suspension is crucial for every advertiser.